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About the Role
The Brand Manager for Maple Hospitality Group will be an integral part of our marketing team, reporting to the Director of Marketing. This role oversees all marketing policies and programs for designated brands, aiming to increase brand awareness, loyalty, and media reach. The ideal candidate will embody the Maple Hospitality lifestyle and have a background in restaurant marketing.
Responsibilities
- Manage, own, and communicate Maple Hospitality Group brands to grow awareness, drive traffic, and uphold standards.
- Develop comprehensive strategic marketing plans for designated markets/brands.
- Collaborate with creative lead and operations teams on onsite programming, marketing content, and creative assets.
- Liaise and direct public relations and media agencies for campaigns and project management.
- Lead brand management efforts across cross-functional marketing team members and partners.
- Optimize performance of paid media campaigns with the digital ad agency.
- Leverage CRM platform for email marketing, text marketing, and analytics.
- Compile and share performance reports and status updates for leadership.
- Embody and live the Maple Hospitality lifestyle.
- Identify and experience new hospitality concepts and monitor industry trends.
- Represent the marketing department and Maple Hospitality Group with external partners.
- Drive innovative idea generation by monitoring trends and exploring new tools.
- Attend and represent Maple Hospitality Group in market events.
- Analyze campaign performance and suggest improvements.
- Manage segmentation of the database and implement remarketing strategies.
- Identify the target audience to grow the database and increase loyalty.
- Perform A/B testing on campaigns for optimization.
- Create and implement an editorial social media calendar.
- Create, capture, and edit original photo and video content for all brands.
- Schedule, plan, and execute approved photoshoots.
- Create engaging content in text, image, and video format.
- Establish an optimal schedule for posting content.
- Measure and report on the success of social media campaigns.
- Coordinate, support, execute, document, and promote off-site and in-house marketing events.
- Attend operations and other relevant meetings as marketing team representative.
- Manage weekly onsite collaborative marketing meetings with operators.
- Assist on special projects as needed.
Requirements
- Must have a background in marketing for restaurants with direct or agency (preferably upscale/ fine dining).
- Proven success in building and executing multi-channel marketing strategies with clear performance metrics.
- Experience in guerrilla marketing and creative campaign execution.
- Proficiency in digital marketing tools including social media platforms, email marketing software, CRM systems, and analytics tools.
- Excellent written and verbal communication skills, with a keen sense of brand storytelling.
- Creative, strategic, and analytical thinker who thrives in a high-energy, fast-paced environment.
- Strong team player with the ability to work collaboratively across departments and markets while also operating independently.
- Self-starter with a collaborative mindset and a hands-on, proactive approach.
- Passion for hospitality, guest experience, and creating culturally relevant brand moments.
Skills
- Canva proficiency is a must.
- CRM platform proficiency
- Email marketing
- Text marketing
- Analytics
- Social media platforms
- Digital marketing tools
- Project management skills
- Brand storytelling
Location
- New York, NY
Work Type
- Full Time
- Onsite
Experience Level
- Minimum of 4 years of progressive marketing experience
Education Level
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
Salary/Compensations
- $70,000.00 - $80,000.00
Benefits
- Health & Wellness Benefits – Medical, Dental, Vision & Life
- Generous Dining Benefits at all Maple Hospitality Group Locations
- Gym Membership Discounts
- Discounted Parking
- Travel & Growth Potential
- Staff Meals
- Progressive Paid Time Off
- Referral Program
About the Company
- Maple Hospitality Group is led by renowned restaurateur Jim Lasky and two-Michelin-starred Chef Danny Grant.
- We are building a team of passionate food lovers dedicated to creating iconic destinations.
- Our culture is built on four core principles: Generosity, Excellence, Fun, and Fail Fast.
- We are expanding across Chicago, Scottsdale, Dallas, Santa Barbara, Miami, Boston, and New York.