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Tailor your resume to this Email Marketing Manager, Who What Wear / Marie Claire role.
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About the Role
Lead the execution of email marketing, retention, and growth campaigns for Who What Wear UK and Marie Claire UK, managing day-to-day operations and driving traffic, affiliate revenue, and subscriber engagement.
Responsibilities
- Manage the day-to-day operations of email marketing across both brands.
- Build and schedule newsletters and dedicated sends.
- Produce weekly performance reports.
- Coordinate with internal and external teams for timely campaign delivery, including third-party partnerships.
- Own and optimize newsletter and partnerships referral channels.
- Focus on driving traffic, affiliate revenue, and subscriber engagement and loyalty.
- Share key performance insights in weekly meetings.
- Provide context around data to inform team priorities and next steps.
- Collaborate with the Managing Editor on overarching newsletter strategy.
- Scale email marketing campaigns.
- Support major brand moments by planning targeted email distribution strategies.
Requirements
- Over three years' experience in email marketing, including segmentation, automation, and customer journeys.
- Experience using ESPs such as Sailthru, Klaviyo, Selligent, or similar platforms.
- Solid understanding of HTML for email, with a basic knowledge of CSS.
- Proficiency in Google Analytics, including building and analyzing custom reports.
- Skill in using project management tools (Asana, Trello, Monday.com) to coordinate and track campaign roll-outs.
- Proficiency in Microsoft Excel, Adobe Creative Suite, and Google Workspace.
- Experience in adapting strategy and working in an agile manner to respond to shifting goals, timelines, and priorities.
- Proven contribution to the ideation, launch, and execution of multi-stage email marketing campaigns.
- Experience working in publishing and/or with fashion and beauty brands is a plus, but not necessary.
Skills
- Email marketing
- Segmentation
- Automation
- Customer journeys
- ESPs (Sailthru, Klaviyo, Selligent)
- HTML for email
- CSS
- Google Analytics
- Project management tools (Asana, Trello, Monday.com)
- Microsoft Excel
- Adobe Creative Suite
- Google Workspace
- Agile methodology
Location
- London Office
Work Type
- Hybrid
Experience Level
- Over three years' experience in email marketing
Salary/Compensations
- £29,000 - £35,000
Benefits
- Uncapped leave
- Bonus (share of profits)
- Refer a friend reward
- Well-being support (Colleague Assistant Programmes)
- Share Incentive Plan (opportunity to purchase shares)
About the Company
- Future is the global leader in specialist media.
- Over 3,000 employees working across 200+ media brands.
- A prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action.
- Content delivered through specialist websites, magazines, events, newsletters, podcasts, and social spaces.
- Ambitious plans for growth and unlocking new opportunities.
Equal Opportunity
- Embrace and celebrate diversity, making it part of who we are.
- Building a workplace where everyone feels valued, respected, and empowered to thrive.
- Hiring is fair and inclusive, welcoming talent from every walk of life.
- A diverse team is not just good for business, it's the Future.
- Please let us know if you need any reasonable adjustments made so we can give you the best experience!