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About the Role
Reporting to the Head of Marketing, this role will cover all social media activity across all platforms, including editorial, events, sales, and awards. You will work closely with product editors and marketing managers to plan and execute daily social media operations, maintaining brand consistency while creating innovative content to reach new audiences. A keen interest in wine is essential, and experience with paid campaigns is preferable.
Responsibilities
- Cover all social media activity across all platforms, including editorial, events, sales, and awards.
- Work closely with Decanter product editors and marketing managers to plan and run day-to-day social media operations.
- Maintain consistency in brand tone, image, and style across all platforms.
- Create innovative and exciting new content to drive Decanter forward to new audiences.
- Develop thumb-stopping social-friendly content with attention-grabbing tactics.
- Repurpose content for social media, leveraging a keen interest in and knowledge of wine.
- Execute successful social strategies including growth tactics, customer retention, and increased engagement.
- Create impactful social media content tailored across social media channels.
- Design, create, and implement content specifically for a range of social media platforms that engages audiences and drives brand awareness and growth, including video content creation.
- Manage content planning, project management, graphic design, and basic video editing.
Requirements
- Proven ability of executing successful social strategies including growth tactics, customer retention, increased engagement and best in class content.
- Proven experience as a Social Media Manager or similar role, with a strong portfolio showcasing successful organic and paid social media campaigns and content creation.
- Excellent copywriting and storytelling skills with the ability to see different points of view and bring a story to life.
- Hands-on experience with content planning tools, project management tools, graphic design tools (canva/Photoshop) and basic video editing software.
Skills
- Social media experience across all platforms
- Developing thumb-stopping social-friendly content
- Attention grabbing tactics
- Knowledge of wine
- Paid campaigns
- Content creation
- Scheduling
- Channel management
- Video content creation
- Social analytics tools
- Paid-for social media campaign dashboards (Google Analytics, Adobe Analytics, Meta Business Suite, Looker Studio)
- Content planning tools
- Project management tools
- Graphic design tools (canva/Photoshop)
- Basic video editing software
Location
- London Office
Work Type
- Hybrid
Experience Level
- P6
Education Level
- WSET qualified to Level 2 or similar (Preferable)
Salary/Compensations
- £30,000 - £39,000
Benefits
- Uncapped leave
- Bonus (share of profits when targets are met)
- Refer a friend reward
- Well-being support (Colleague Assistant Programmes)
- Opportunity to purchase shares (Share Incentive Plan)
About the Company
- Founded in 1975, Decanter is the oldest consumer wine publication in the UK and is now the world's leading wine media brand.
- Decanter reaches over 660,000 wine lovers every month from 99 countries around the globe via Decanter.com, the print and digital editions, Decanter magazine and popular social media channels.
- Decanter provides authoritative content, independent advice and inspirational events and competitions, such as the hugely respected Decanter World Wine Awards.
- Future is the global leader in specialist media.
- With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces.
- We've got ambitious plans that further build on our growth momentum and unlock new opportunities – and we're looking for driven people who want to be a part of it!
Equal Opportunity
- We embrace and celebrate diversity, making it part of who we are.
- Different perspectives spark ideas, fuel creativity, and push us to innovate.
- We're building a workplace where everyone feels valued, respected, and empowered to thrive.
- When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life.
- Please let us know if you need any reasonable adjustments made so we can give you the best experience!