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About the Role
We are seeking a Growth Brand Designer to blend brand aesthetics with performance metrics. This role focuses on designing high-volume marketing assets for channels like paid ads, social media, and email, ensuring brand consistency while driving measurable results. You will be a key ideator, contributing to campaign concepts and creative strategy, not just executing predefined briefs.
Responsibilities
- Drive strategic concepting for growth campaigns, bringing original ideas and shaping the brief.
- Act as an ideation partner to the Growth team, co-developing campaign strategy and pitching concepts.
- Own the end-to-end design of growth creative, including paid ads, campaign assets, and lifecycle email.
- Design for volume and velocity, building variants, testing hypotheses, and iterating based on performance data.
- Translate product launches and GTM campaigns into ad creative across various formats and channels.
- Build and maintain scalable ad and email templates for efficient, on-brand asset production.
- Partner with the Brand team to ensure visual consistency across all growth touchpoints.
- Collaborate with motion and web designers to create cohesive campaign experiences.
- Provide a strong perspective on performance creative and push back on practices that compromise brand integrity.
Requirements
- A strong portfolio showcasing growth and brand design work with demonstrated craft and results.
- Proven strategic concepting ability, with examples of leading campaign ideas and articulating the thinking behind them.
- Excellent visual design skills, including proficiency in brand, typography, layout, and composition.
- Hands-on experience designing performance creative for a consumer or prosumer tech company, working directly with growth or performance marketing teams.
- Fluency in interpreting creative performance data (e.g., CTR, conversion rates) and applying insights to design decisions.
- Ability to work efficiently, manage high-volume deliverables across multiple channels, and iterate quickly while maintaining quality.
- Proficiency in Figma and the Adobe Creative Suite.
- An instinct for building repeatable systems such as templates, variant frameworks, and asset kits.
- 5+ years of industry experience.
Skills
- Brand Design
- Growth Marketing
- Performance Creative
- Strategic Concepting
- Visual Design
- Typography
- Layout
- Composition
- Figma
- Adobe Creative Suite
- System Design
- Motion Design (Nice to have)
- Ad Platform Specs (Nice to have)
- AI-assisted Design (Nice to have)
- Copywriting Instincts (Nice to have)
Location
- Remote
Work Type
- Full-time
Experience Level
- 5+ years of industry experience
About the Company
- Perplexity is a company focused on growth and performance in the tech industry.