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About the Role

You will own the strategy and execution of growth innovation campaigns and initiatives that drive product adoption, increase gross profit per customer, and activate existing Airwallex customers. This role sits at the intersection of product, regional teams, marketing, and data, requiring you to develop hypothesis-driven campaigns, design creative engagement approaches, run rapid experiments, and scale winning campaigns globally while tailoring execution to regional needs. This is a high-velocity role operating in ambiguity within a new and evolving Growth team, requiring you to balance global standardization with regional customization, move fast on testing, and communicate findings clearly.

Responsibilities

Analyze payments campaign performance, identify patterns in customer behavior, and identify pockets of growth.
Design and execute end-to-end growth innovation payments campaigns, including hypothesis development, A/B test setup, results analysis, iteration, and scaling.
Partner with Product, Product Marketing, and GTM teams on product adoption initiatives, designing messaging, incentives, and customer experiences.
Own the payments rewards and incentives strategy, designing global frameworks and promotional campaigns.
Collaborate with Lifecycle Marketing, Data Analytics, Sales, and Product and Product Marketing teams to align campaign timing with product launches and customer lifecycle milestones.
Work with regional Growth teams across APAC, EMEA, and other regions to adapt global campaigns to local market dynamics, regulatory constraints, and customer preferences.
Contribute to scaling the Growth Innovation function by shaping processes, playbooks, and team dynamics.

Requirements

6+ years of experience in growth, with demonstrated expertise in running growth campaigns, A/B testing, and experimentation.
Hands-on experience designing and executing multi-step campaign sequences, including hypothesis development, test design, measurement, iteration, and scale.
Strong analytical mindset with the ability to build models and dashboards, interpret data, and make evidence-based recommendations.
Experience working on rewards, incentives, or loyalty programs, or clear aptitude for this type of work.
Ability to balance creativity with rigor, grounding new ideas in data and testing discipline.
Comfortable in fast-paced, high-ambiguity environments with shifting priorities.
Strong cross-functional collaboration skills and ability to influence without formal authority.
1-2 years in a growth role at a high-growth B2B fintech, SaaS, or tech company is preferred.
Experience with product-led growth (PLG) or customer-driven growth initiatives is preferred.
Background in strategy consulting (MBB) or top-tier tech company is preferred.
Hands-on experience with growth experimentation platforms, analytics tools, and CRM systems is preferred.
Familiarity with multi-region growth strategy and ability to navigate regional regulatory or cultural differences is preferred.
Experience in payments, fintech, or adjacent verticals is a plus but not required.

Skills

Growth campaigns
A/B testing
Experimentation
Campaign execution
Hypothesis development
Data analysis
Rewards programs
Incentive programs
Loyalty programs
Cross-functional collaboration
Influencing
Product adoption
Customer engagement
Growth innovation
Payments
Fintech
SaaS
B2B
Product-led growth (PLG)
Customer-driven growth
Structured problem-solving
Data-driven thinking
Growth experimentation platforms
Analytics tools
CRM systems
Multi-region growth strategy
Regional regulatory navigation
Cultural differences navigation

Location

San Francisco

Work Type

Full-time

Experience Level

6+ years of experience in growth
1-2 years in a growth role at a high-growth B2B fintech, SaaS, or tech company (preferred)

About the Company

Airwallex is the only unified payments and financial platform for global businesses, empowering over 250,000 businesses worldwide with integrated solutions for business accounts, payments, spend management, treasury, and embedded finance.
Founded in Melbourne, Airwallex has a team of over 2,300 employees across 27 global offices.
The company is valued at US$11 billion and backed by investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital.
Airwallex is building the global payments and financial platform of the future.
The company hires builders with founder-like energy who seek impact, accelerated learning, and ownership.
Airwallex operates with principles of strong expertise, sharp thinking, mission motivation, fast judgment, deep curiosity, first-principles decision-making, speed, rigor, humility, collaboration, end-to-end execution, and AI utilization.
The Growth team is collaborative, results-driven, and thrives on strategic, creative campaigns.
The team values creativity, data-driven decision-making, and a builder's mindset, focusing on delivering customer value and scaling Airwallex's impact globally.
Continuous learning, mentorship, career growth, diverse perspectives, and backgrounds are supported.

Equal Opportunity

Airwallex is an equal opportunity employer that values diversity.
Employment decisions are based on merit, qualifications, competence, and talent, without regard to color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status.
Accommodation is available for individuals with disabilities or special needs.