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About the Role

We are hiring a Director of Digital Product to own the end-to-end digital customer experience and turn it into a durable growth engine. This role is accountable for the commercial performance of our digital experience across acquisition, education, personalization, conversion, subscription, account management, and retention. You will work closely with Growth, Creative, Brand, Lifecycle, Data, Engineering, and Operations to identify customer problems, ship solutions, and measure business impact.

Responsibilities

Build and manage a focused roadmap for our ecommerce and subscription experiences, tied directly to revenue, conversion rate, average order value, activation, retention, lifetime value, and customer satisfaction.
Own the CRO program across landing pages, quizzes and assessments, product detail pages, offer architecture, cart, checkout, upsells, subscriptions, and account management.
Create a rigorous, high-velocity testing system with clear hypotheses, prioritization, instrumentation, statistical discipline, decision rules, and post-test learning.
Improve how customers discover the right products, understand our science, receive recommendations, and progress through the customer journey using behavioral and zero-party data.
Put AI into the operating system of the team to synthesize research, analyze funnel behavior, generate and evaluate concepts, prototype experiences, automate QA, accelerate documentation, and improve decision-making.
Identify and launch practical AI experiences that improve education, product discovery, personalization, support, adherence, or retention, applying clear quality, privacy, safety, and measurement standards.
Establish a trusted view of the funnel, partnering with Data and Engineering to ensure events, dashboards, attribution, and experiment reporting are accurate.
Turn company priorities into clear product requirements and align Growth, Creative, Lifecycle, Brand, Data, Engineering, and Operations around outcomes, owners, sequencing, and tradeoffs.
Make pragmatic build-versus-buy decisions across Shopify, subscription, experimentation, analytics, personalization, landing-page, and AI tooling.
Run a crisp weekly and quarterly system for discovery, prioritization, delivery, experimentation, and performance review.
Lead and develop a high-performing product function, building the team and supporting capabilities as business needs grow.

Requirements

8+ years of product management experience, including meaningful ownership of a consumer digital product, ecommerce business, or subscription experience.
3+ years leading product teams or senior cross-functional product initiatives.
Proven success improving ecommerce conversion and commercial outcomes through customer research, funnel analysis, experimentation, UX changes, offer development, and technical product work.
Deep understanding of CRO, including hypothesis development, prioritization frameworks, A/B testing, statistical interpretation, incrementality, and experimentation pitfalls.
Experience owning customer journeys that span acquisition, onboarding, purchase, subscription, account management, and retention.
Strong analytical fluency to diagnose a funnel, define metrics, pressure-test data quality, and translate findings into decisions.
Hands-on experience using AI tools in product work, demonstrating specific ways AI improved speed, quality, insight, or customer value.
Ability to work effectively with engineers and designers, understand technical constraints, and make thoughtful tradeoffs.
High standards for execution, written communication, prioritization, and accountability.
Comfort operating in a fast-moving environment where you may shift between strategy, analysis, customer insight, and detailed execution.
Experience presenting decisions, tradeoffs, and results to senior executives.
Experience in DTC wellness, supplements, digital health, consumer healthcare, or another regulated or trust-sensitive category (Nice to Have).
Experience with Shopify, subscription commerce, landing-page platforms, experimentation tools, product analytics, lifecycle systems, and customer-data platforms (Nice to Have).
Experience building personalization, recommendation, quiz, assessment, or AI-assisted customer experiences (Nice to Have).
Experience managing an external development agency or a blended internal and external engineering model (Nice to Have).

Skills

Product Management
Digital Product
Ecommerce
Subscription Experience
Conversion Rate Optimization (CRO)
Experimentation
Personalization
AI Tools
Analytics
Cross-functional Execution
Roadmap Development
Customer Journey Mapping
Data Analysis
Technical Product Work
Written Communication
Prioritization
Accountability
Executive Presentation

Location

Flatiron, New York

Work Type

Hybrid

Experience Level

Director
8+ years product management
3+ years leadership

Salary/Compensations

$100—$1,000 USD

Benefits

Competitive compensation with exceptionally generous equity package
Health, dental, and vision plans with HSA, FSA, and pre-tax commuter benefits
401(k)
Unlimited PTO
$100 monthly wellness stipend
Unlimited Thesis nootropics
Emphasis on promoting from within and personal development
Dog-friendly office

About the Company

Thesis is the world's first customized nootropics company.
Our products help people find the right formula for their goals and feel the difference in their daily lives.
We've raised more than $14 million in venture capital, earned the attention of leading neuroscientists and athletes, and built one of the category's most recognized brands.
We are looking for exceptional people to help us bring better cognitive support to millions more customers.

Equal Opportunity

Find your formula: We create an environment where everyone can discover their own formula for success and fulfillment, with the resources and support to shape their path.
Meet your potential: We prioritize growth and development, encouraging continuous learning, adaptability, and personal transformation.
Create exceptional experiences: We build a culture of belonging and high standards so our team can create exceptional experiences for customers.
Driven by science and data: We use evidence to understand customers, evaluate our work, make better decisions, and continuously improve.