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About the Role
This 14-month fixed-term maternity cover contract role involves owning the strategic media planning approach for Sky HISTORY, developing integrated campaigns across linear TV, BVOD, and Sky cross-promotion, and leading promotional airtime planning for the Netherlands and Sweden. You will manage campaigns from strategy to delivery, utilize viewing data and performance metrics to identify opportunities, shape marketing briefs, and influence the Marcomms team. The role also focuses on developing strategic promotional activity with Sky and improving campaign effectiveness.
Responsibilities
- Own the strategic media planning approach for Sky HISTORY, developing integrated plans across linear TV, BVOD and Sky cross-promotion.
- Translate wider business, brand and marketing objectives into effective campaign strategies that maximise audience impact.
- Lead the planning and management of promotional airtime across the Netherlands and Sweden, ensuring inventory is used efficiently and effectively, campaigns reflect regional priorities and activity is delivered to a consistently high standard.
- Manage campaigns through to delivery, commissioning the right assets, overseeing implementation and proactively responding to schedule changes or other factors that may affect performance.
- Develop audience and campaign insight to inform future activity, using viewing data, historical performance and campaign results to identify opportunities, shape recommendations and provide insight for Marketing briefs and the wider Marcomms team.
- Build an integrated approach to campaign planning, working closely with Social, PR, paid media and other relevant teams to ensure activity is aligned.
- Lead Hearst’s strategic promotional activity with Sky, identifying and pitching priority content for partner support, framing recommendations through a clear media planning lens and building strong relationships with Sky’s promotional teams.
- Represent Media Planning in relevant business meetings, confidently sharing campaign strategies, audience insight and performance learnings, while providing clear media planning guidance to stakeholders.
- Identify new opportunities to improve campaign effectiveness, initiating analysis, testing new approaches and applying learnings to develop Media Planning’s capabilities and ways of working.
- Act as a senior presence within the team, leading by example, maintaining high standards and providing guidance, support and knowledge-sharing to junior colleagues.
Requirements
- Formulating strategies & concepts
- Analysing & interpreting data
- Presenting & communicating information
- Persuading & influencing
- Planning & Organising
- Strong experience planning TV media campaigns, gained in a broadcaster, media agency or comparable TV environment.
- Understanding of core TV planning principles, including TVRs, reach and frequency, audience indexing, promo duration, airtime requirements and how planning choices affect campaign performance.
- A strategic, audience-led approach to Media Planning, with the ability to interpret viewing, audience or campaign data and turn it into practical recommendations.
- Curiosity about why audiences behave as they do and interest in using insight to improve both campaign decisions and wider Media Planning activity.
- Confidence using data and performance results to evaluate activity, generate learning and improve future planning.
- Strong stakeholder management and communication skills, including the ability to build trusted relationships quickly, influence senior stakeholders and explain complex planning or performance information in a clear and accessible way.
- Excellent organisation and attention to detail.
- Comfortable creating structure, checking work carefully and ensuring activity is delivered accurately.
- A proactive and constructive approach.
- Confident suggesting improvements, spotting opportunities and taking ownership.
- Ability to understand existing processes and working collaboratively with colleagues.
- A supportive team approach, with the ability to share knowledge and provide guidance to junior colleagues.
- Strong Excel and PowerPoint skills.
- Ability and enthusiasm to learn new systems, particularly Camphouse.
Skills
- TV media planning
- Media agency experience
- TV environment experience
- TVRs
- Reach and frequency
- Audience indexing
- Promo duration
- Airtime requirements
- Strategic media planning
- Audience-led approach
- Data interpretation
- Campaign data analysis
- Stakeholder management
- Communication skills
- Relationship building
- Influencing senior stakeholders
- Excel
- PowerPoint
- Camphouse
- BVOD promotional airtime planning
- Integrated campaign planning
- Omni-channel campaign planning
- International market experience
- TechEdge
- BARB audience measurement
- AdSmart
- PromoSmart
- Targeted-TV technologies
Location
- London, UK
Work Type
- Hybrid
- 14-month fixed-term contract
Experience Level
- Senior
About the Company
- Hearst Networks shares stories that matter, inspiring and exciting audiences with hit US franchises and original commissions.
- The company champions original programming and has seen successes with recent series'.
- They welcome talented candidates with infectious enthusiasm and creativity, who love what they do, and are ready to learn, develop and thrive.
- Hearst Networks offers a community of innovative, collaborative and inspiring people who embrace responsibility and try new things together.
- It is a certified Great Place to Work® with a motivated and supportive culture that believes in working to live, not just living to work.
- Every employee has a voice and is encouraged to be themselves and be ambitious.
- With offices in Rome, Madrid, London, Warsaw, Munich and Johannesburg, Hearst Networks is a truly international organisation that celebrates difference and diversity.
- Curiosity drives Hearst Networks to question, explore, and innovate, approaching challenges with an open mind.
- Courage is shown by being your true self, owning choices, and stepping beyond comfort zones.
- Care is part of everything Hearst Networks does, creating a culture where everyone feels included, respected, and supported.
Equal Opportunity
- As an inclusive employer, Hearst Networks values the diversity of its teams and wants its workforce to reflect the wider society.
- They encourage and welcome applications from people from under-represented backgrounds and are keen to ensure inclusivity and accessibility for all.
- Applicants are encouraged to notify the company if any adjustments or assistance are required for meetings and communications.