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About the Role
The Regional Marketing Specialist supports the Manager, Regional Marketing in planning, executing, and reporting on consumer and trade campaigns and events to drive brand awareness and sales growth. This role ensures smooth coordination of marketing activities, manages stakeholder communication, and assists with marketing administration and training support. It plays a key role in maintaining brand consistency and enhancing regional marketing effectiveness through collaboration and attention to detail.
Responsibilities
- Support the Manager, Regional Marketing with the creation, execution, and reporting of consumer and trade campaigns.
- Drive the implementation of tourist board and partner campaigns by helping secure co-op funding.
- Perform quality assurance on marketing deliverables to ensure accuracy and brand consistency.
- Utilize company analytics and reporting tools to provide insights and support campaign evaluation.
- Communicate with media partners and content creators to facilitate smooth campaign execution.
- Maintain and update the regional marketing calendar to ensure timely delivery of campaigns and events.
- Gather and compile feedback from campaigns and events to support continuous improvement efforts.
- Support the development and execution of regional marketing campaigns to attract and capture qualified leads.
- Create promo codes and prize vouchers, coordinating with Revenue Management, Sales, and Inside Sales teams.
- Coordinate logistics and execution for consumer, trade, and virtual marketing events and activations.
- Drive engagement with tourist boards and industry stakeholders to secure event partnerships, funding and co-marketing opportunities.
- Attend consumer events and trade shows, supporting booth set-up/take-down and engaging directly with consumers and travel agents.
- Monitor Marketing budgets, tracking expenses and preparing budget reports.
- Assist in creating and updating Marketing collateral and presentations to ensure brand consistency.
- Collaborate with the Digital Marketing team to support content scheduling and social media management.
- Maintain strong relationships with internal stakeholders and external partners by communicating information in a timely and concise manner.
- Help drive collaboration with partners to secure contributions, co-op funds and in-kind support that enhance marketing strategy execution.
Requirements
- Bachelor’s or college degree in Business, Marketing, Travel and Tourism or a related field.
- Proficient in Google Suite, Microsoft Office (Excel, PowerPoint), and Keynote.
- Strong organizational and communication skills, with high attention to detail.
- Demonstrated initiative and the ability to work effectively both independently and as part of a team.
- Comfortable managing multiple projects and tasks simultaneously in a fast-paced, dynamic environment.
Skills
- Google Suite
- Microsoft Office (Excel, PowerPoint)
- Keynote
- Organizational skills
- Communication skills
- Attention to detail
- Initiative
- Teamwork
- Project management
- Time management
Location
- Remote
Work Type
- Full-time
Experience Level
- Mid-level
Education Level
- Bachelor's degree
- College degree
Salary/Compensations
- $46,000 - $65,000 annually
Benefits
- Competitive Total Rewards Package
- Exclusive travel perks
- Additional days off
- Birthday off
- Vacation time
- Enhanced Parental Leave
- Meaningful Employee Recognition Program
- Learning and Growth Opportunities
- Employee Resource Groups
About the Company
- G Adventures is one of the world’s leading small group travel companies.
- Believes that travel isn’t just about where you go — it’s about how it changes you.
- Has been setting out to do things differently for the last 35 years.
- DNA (or GNA) is built on belonging — where bringing your authentic self to work every day isn’t just accepted, it’s downright celebrated.
- A place where you can spread your wings and truly grow into your role.
- Work alongside a passionate, freakishly talented, one-of-a-kind bunch excited to produce top-notch work and spread a ridiculous amount of goodness at the same time.
Equal Opportunity
- G Adventures is an equal opportunity employer committed to fostering a diverse and inclusive work environment.
- We consider all qualified applicants.