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About the Role
The Brand & Commerce Copywriter crafts clear, persuasive consumer copy from product and marketing direction. This role supports performance marketing, TJ.com, product hang tags, and other customer touchpoints, ensuring brand voice consistency and driving commerce.
Responsibilities
- Write copy for paid social, Google, YouTube, email, SMS, direct mail, affiliate, and other marketing channels.
- Create headlines, product messages, calls to action, and channel-specific variations from approved briefs.
- Write homepage, landing-page, category, PLP, and PDP copy that makes product benefits easy to understand.
- Develop concise copy for product hang tags, packaging, launches, and product education.
- Translate product features into clear consumer benefits and extend approved campaign ideas in a consistent Tommy John voice.
- Work closely with Sr Director Marketing & Creative Operations and partners across Marketing, Site, Product, and Creative.
- Manage multiple assignments, respond to feedback, and deliver accurate copy on time, with organized records of approved messaging and claims.
Requirements
- 2–3 years of copywriting experience, ideally for a consumer, retail, apparel or e-commerce business.
- A portfolio showing strong digital, product and marketing copy across several channels.
- Ability to make product information simple, compelling and commercially relevant.
- Strong grammar, proofreading, organization and attention to detail, with comfort working from a brief and managing feedback.
- Collaborative, practical and low-ego working style.
Skills
- Copywriting
- Digital marketing
- Product marketing
- Grammar
- Proofreading
- Organization
- Attention to detail
- Brief management
- Feedback management
Experience Level
- 2-3 years
Salary/Compensations
- $80,000 - $90,000