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About the Role
Essity Health and Medical Solutions is seeking an experienced Product Marketing Manager to lead brand building in local markets, aligning with global strategies. The ideal candidate will embody Essity's values of challenging, innovating, and experimenting in a fast-paced environment.
Responsibilities
- Serve as the local markets brand owner, responsible for Brand P/L, brand building, and profitable market share development.
- Lead annual brand plans, including A&P budget management and defining brand activation touchpoints according to global guidance.
- Oversee marketing local implementation, effective use of global materials, reduction of non-working expenses, and maximization of digital and paid media.
- Lead Brand & Innovation campaign activation, tracking performance, and implementing corrective actions.
- Brief Marketing Activation Managers on the annual brand plan.
- Manage brand assortment, product management, and pricing in alignment with global guidance, driving assortment initiatives with global partners.
- Act as the Brand Building expert for healthcare providers, payers, clinicians, and consumers.
- Identify and support the generation of necessary clinical evidence for allocated product ranges and therapy areas.
- Demonstrate expertise in capturing consumer and customer insights.
- Provide feedback to the global brand strategy.
Requirements
- Bachelors Degree
- 2+ years of experience in a Brand or Product Manager role, preferably in healthcare.
- Financial acumen and understanding.
- Strong communication and collaborative skills.
- Ability to set Marketing Plans.
- Ability to demonstrate a strong work ethic.
- Willingness to travel up to 20%.
Skills
- Brand Building
- Product Management
- Marketing Plans
- Digital Media
- Paid Media
- Consumer Insights
- Customer Insights
- Clinical Evidence Generation
Location
- Charlotte
Work Type
- Full-time
Experience Level
- 2+ years
Education Level
- Bachelors Degree
Salary/Compensations
- Competitive annual salary + annual incentive bonus + benefits
Benefits
- United Healthcare PPO
- EyeMed Vision Insurance
- Delta Dental Insurance
- Wellness program provided through Rally
- Healthcare and Dependent Care Flexible Spending Accounts (FSA)
- 401(k) with employer match and annual employer base contribution
- Company paid Basic Life, AD&D, short-term and long-term disability insurance
- Employee Assistance Program
- PTO offering with Paid Holidays
- Voluntary benefits to include: critical illness, hospital indemnity, and accident insurance
- Employee discounts program
- Scholarship program for children of Essity employees.
About the Company
- Essity is a global leader in health and hygiene with corporate headquarters in Stockholm, Sweden, and North American headquarters in Philadelphia, PA.
- Essity is a multi-billion-dollar company committed to breaking barriers to well-being through innovative brands in Professional Hygiene, Consumer Goods, and Health & Medical Solutions.
- Working at Essity offers a chance to make the world healthier, more hygienic, and safer through impactful innovations and sustainable solutions.
- Essity fosters a caring and compassionate culture grounded in its beliefs and behaviors.
- Essity believes every career is unique and empowers employees to reach their full potential in a winning culture motivated by a powerful purpose.
- Essity offers a collaborative and caring culture, empowerment, engaged people, work with impact, individual learning and career growth, health and safety priority, sustainable value, innovation, sustainable working life, and competitive total rewards.
Equal Opportunity
- The Company is committed to equal employment opportunity and providing reasonable accommodations to qualified candidates and employees pursuant to applicable law.
- Essity values and encourages diversity and solicits applications from all qualified applicants without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, military and veteran status, gender identity or expression, genetic information, or any other characteristic protected by federal, state, or local law.
- If you require reasonable accommodation as part of the application process please contact EssityHRNorthAmerica@essity.com.