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About the Role
This role brings Tommy John's Google and YouTube work in-house, directly building, managing, and optimizing campaigns across various platforms to drive traffic, customer acquisition, sales, and profitable growth. This is an operator role focused on daily account management and optimization.
Responsibilities
- Build, launch, and optimize Google Search, Shopping, Performance Max, Demand Gen and YouTube campaigns.
- Manage campaign structure, keywords, audiences, product groups, bidding, exclusions, and budgets.
- Allocate and pace investment across demand capture, awareness, retargeting, and conversion, guided by product performance, inventory, margin, and business priorities.
- Own Merchant Center health and partner with Site and Technology on feeds, tagging, tracking, and audience signals.
- Translate channel needs into clear creative, copy, and landing-page requirements.
- Monitor performance daily to improve CAC, ROAS, conversion, new-customer growth and contribution, and share concise weekly reporting with actions and next priorities.
- Partner closely with Performance Marketing, Site, Creative, Analytics, and Finance teams.
Requirements
- 5+ years of hands-on Google Ads experience, ideally in e-Commerce, retail or a consumer business.
- Experience personally managing meaningful budgets and making day-to-day optimization decisions.
- Comfort with conversion tracking, product feeds, customer acquisition economics and performance reporting.
- Clear commercial judgment, strong attention to detail and an accountable, low-ego working style.
- Demonstrated alignment with TJ core values: Humble, Adaptable, Mindful, GSD 2.0, & Curious.
- Ability to be on-site in our HQ Office 3 days per week.
Skills
- Google Ads
- Google Search
- Google Shopping
- Performance Max
- Demand Gen
- YouTube
- Merchant Center
- Conversion tracking
- Product feeds
- Customer acquisition economics
- Performance reporting
Location
- HQ Office
Work Type
- Hybrid
Experience Level
- 5+ years
Salary/Compensations
- $125,000 - $150,000