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About the Role
Lead multi-platform social media strategies for global brand accounts, driving creative direction and setting the standard for platform-native excellence. This role requires a blend of strategic thinking, creative ideation, and client partnership.
Responsibilities
- Own TikTok-first content strategies for key global brand accounts, defining platform-native formats, content pillars, and creative direction that drive measurable engagement and business results.
- Lead content planning and execution across TikTok, Reels, Stories, and complementary formats, ensuring every channel feels native, intentional, and on-brand.
- Manage social media across multiple brands within a single parent account, adapting global content frameworks for regional markets with a particular focus on DACH.
- Act as a senior client partner, steering projects from briefing to delivery, proactively shaping agendas and challenging briefs that don't align with platform or audience reality.
- Track, synthesise, and present performance data, translating complex analytics into sharp client-ready insights and actionable recommendations.
- Mentor junior and mid-level team members and contribute to pitches and new business proposals, bringing platform expertise to grow both the team and the account base.
Requirements
- 5+ years of hands-on experience in social media management with a clear TikTok focus, including proven results across global or multi-market brand accounts, ideally in consumer goods, home appliances, or lifestyle hardware.
- Deep understanding of TikTok trends, FYP mechanics, algorithm behaviour, and native content creation.
- Experience operating within multi-brand account structures and familiar with global-to-local content models.
- Hands-on creative ability to concept campaign ideas and translate them into platform-native formats.
- Experience with Canva, video editing tools, and social analytics platforms.
- Proficiency in using AI tooling to scale work.
- Confidence in leading senior client relationships, communicating platform logic, managing expectations, and influencing decisions.
- Fluency in both German and English.
Skills
- TikTok strategy
- Content creation
- Creative direction
- Platform-native content
- Content planning
- Content execution
- Social media management
- Global content frameworks
- Client relationship management
- Data analysis
- Performance reporting
- Mentoring
- Pitching
- New business development
- Canva
- Video editing
- Social analytics
- AI tooling
Location
- Paris
- London
- Milan
- Hamburg
- Berlin
Work Type
- Hybrid remote
- Office-based
Experience Level
- Senior
Benefits
- Opportunity to work abroad from any of our office locations
- One-to-one coaching sessions and team workshops with a careers coach
- Global team collaboration and events
- Hybrid remote policy (two days work from home per week)
- City-centre office locations
- Dog-friendly offices
About the Company
- Pulse Advertising is a global advertising company with multiple office locations.