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About the Role
The Consumer & Food Brands team at The Brand Guild partners with exciting, culture-shaping brands. We are seeking a Vice President of Public Relations to lead a dynamic portfolio of brands and help shape the future of our consumer practice. This is a senior leadership role for someone with 10+ years of PR agency experience, deep category expertise across consumer and F&B, and a passion for building standout brand narratives.
Responsibilities
- Lead integrated communications strategy for a portfolio of food, beverage, and consumer lifestyle brands—driving visibility, cultural relevance, and business impact
- Serve as senior strategic counsel to clients, shaping narratives, anticipating challenges, and guiding long-term planning
- Build and nurture top-tier media relationships across consumer, lifestyle, food, design, business, and trade categories
- Oversee development of proactive media outreach plans, story mining, pitch strategy, and press moments that break through
- Concept and drive pressworthy campaigns, partnerships, and brand moments that earn attention and cultural relevance
- Analyze media performance and translate it into strategic insights that inform future campaigns
- Partner closely with Marketing, Events, Social, and Creative teams to deliver integrated brand moments
- Oversee and develop a high-performing PR team, setting vision, mentoring talent, and fostering a culture of creativity, accountability, and results
- Contribute to leadership conversations around team growth, resourcing, process, and best practices
- Support new business efforts as needed, including strategy development and pitch participation
Requirements
- 10+ years of PR agency experience working across consumer categories; deep experience in food, beverage, and CPG strongly preferred
- A track record of delivering press results that move the needle for consumer and F&B brands
- Strong relationships with editors, writers, and producers across lifestyle, consumer, business, design, food, and trade media
- Experience overseeing a mix of accounts, budgets, direct reports, and cross-functional workstreams
- Ability to translate cultural insights into compelling brand storytelling
- Exceptional writing, communication, and presentation skills
- Experience navigating client dynamics at the executive level, offering clear counsel and decisive recommendations
- Ability to manage complex projects, anticipate needs, and keep teams moving with clarity and confidence
Skills
- Strategic thinking
- Storytelling
- Partnerships
- Campaign conceptualization and execution
- High-level PR strategy
- Message development
- Issues management
- Media counseling
- Integrated campaign planning
- Communication
- Presentation
- Organization
- Detail-orientation
- Team leadership
- Collaboration
Location
- NYC office
Work Type
- Hybrid (3 days/week in-office)
Experience Level
- 10+ years of PR agency experience
Benefits
- Fully paid medical, dental, and vision
- FSA
- Life and disability insurance
- 401(k) with 4% match
- Annual professional development stipend
- Training programs
- Mentorship opportunities
- Robust PTO policy (~44 days annually!)
- Mental health days
- Summer Fridays
- Generous paid family leave
About the Company
- The Brand Guild's Consumer & Food Brands team partners with some of the most exciting, culture-shaping brands in the country.
- We offer a people-first culture: A supportive, high-energy team that values creativity, collaboration, and balance.
- Work with best-in-class F&B and consumer brands that shape culture.
Equal Opportunity
- The Brand Guild is an equal opportunity employer committed to building an inclusive and equitable workplace.
- If you require accommodations during the hiring process, please contact careers@thebrandguild.com.