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About the Role
Lead end-to-end demand generation campaigns across APAC, working closely with sales leadership and revenue operations to drive acquisition, expansion, and measurable growth. Develop and execute multi-channel demand generation programs designed to increase brand awareness, generate qualified pipeline, and support revenue growth across the region. Improve funnel performance and maximise campaign impact by working cross-functionally with sales, revenue operations, content, and broader marketing teams.
Responsibilities
- Develop and manage demand generation campaigns across acquisition and upsell channels
- Drive qualified pipeline and support monthly and quarterly revenue targets
- Build campaigns across email, webinars, PPC, SEO, content syndication, events, and other digital channels
- Partner on campaign content including white papers, case studies, landing pages, and sales enablement materials
- Identify and manage relevant in-person and virtual events across APAC
- Track campaign performance, ROI, conversion, and funnel metrics
- Run A/B testing and continuously optimise campaign performance
- Partner closely with sales and revenue operations to improve lead flow, scoring, nurturing, and conversion
- Use data and market insight to recommend new campaign strategies and opportunities
- Maintain strong marketing automation and CRM discipline
Requirements
- 5+ years of experience in demand generation, growth marketing, or marketing operations
- Strong experience in SaaS, professional services, or another B2B environment
- Proven success delivering demand generation campaigns across APAC
- Strong understanding of lead scoring, nurturing, funnel conversion, and marketing automation
- Proven ability to analyse campaign ROI and turn data into actionable commercial insights
- Experience partnering closely with sales teams on pipeline and revenue generation
- Strong communication, writing, project management, and stakeholder management skills
- Comfortable managing multiple campaigns and priorities simultaneously
- Australian citizens and permanent residents only
Skills
- Salesforce
- Marketo
- Google Analytics
- Marketing automation
- Reporting platforms
Location
- APAC
Work Type
- Hybrid
- Remote-friendly
Experience Level
- 5+ years
Benefits
- High-impact role with direct influence on pipeline and revenue growth
- Strong partnership with sales and senior marketing leadership
- Opportunity to shape APAC demand generation strategy
- Flexible hybrid / remote-friendly working environment
- Join a growth-focused team in a fast-moving SaaS / professional services market
About the Company
- Growth-focused team in a fast-moving SaaS / professional services market