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About the Role
As the Digital Merchandising Manager, you will own the strategy and standards for how deals, offers, and content are presented across the app and website. You will set merchandising guidelines, backend tagging, and reporting to optimize the homepage, balancing commercial goals with member value.
Responsibilities
- Own the end-to-end merchandising of the homepage and key discovery surfaces across app and web, balancing commercial priority with member value.
- Set the priority framework for deals, brand moments, and non-deal content like Shopping Cards and Member Experiences.
- Work with Partnerships and Commercial to activate deals accurately and on time, aligned to retail media priorities.
- Build the merchandising plan against the marketing calendar and key campaigns.
- Define and maintain the merchandising guidelines and backend tagging structure that keep performance measurable.
- Own merchandising reporting and turn performance trends into real recommendations.
- Be the merchandising voice in product roadmap conversations, flagging impacts on discovery and the member journey.
- Partner with Product on the CMS tooling (including Sanity) that merchandising depends on.
- Run structured tests on layout, content prioritisation, and user journeys to lift engagement and conversion.
- Act as the voice of the member, using insight and data to shape merchandising decisions.
Requirements
- Solid experience in merchandising, e-commerce, or trade, ideally owning a merchandising function end to end.
- Marketplace and/or loyalty experience preferred, but working for an individual retailer with some complexity is acceptable.
- Hands-on CMS experience (Sanity or similar) and confidence managing onsite content.
- Strong analytical skills - comfortable using affiliate reporting and performance data to make decisions.
- Confidence working cross-functionally with Marketing, Partnerships, Product, and Creative.
Skills
- Merchandising
- E-commerce
- Trade marketing
- CMS
- Sanity
- Analytical skills
- Affiliate reporting
- Performance data analysis
Location
- Sydney CBD
- Remote
Work Type
- Hybrid
- Full-time
Experience Level
- Solid experience in merchandising, e-commerce or trade
Benefits
- 24 days annual leave
- Birthday off
- Moments that matter leave
- Volunteer leave
- $1,000 health insurance contribution
- $1,000 personal development fund
- Paid parental leave
- EAP
- Blue Light Card
About the Company
- Blue Light Card supports and celebrates those who serve communities, including emergency services, healthcare, defence, and education sectors.
- The company offers exclusive benefits and discounts through partnerships with top brands.
- Founded in the UK in 2008, Blue Light Card has over 6 million members globally and launched in Australia in 2022.
- This role is an opportunity to be part of a team driving the company's growth, combining purpose with commercial success.