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About the Role
This role will be fully responsible and accountable for end-to-end brand P&L management and marketing execution, driving sustainable brand equity and business growth in both the short and long term. You will lead a cross-functional team and engage closely with regional teams to share knowledge and develop scalable innovation pipelines and portfolios.
Responsibilities
- Own E2E brand P&L management and marketing execution.
- Drive sustainable brand equity growth and business growth.
- Lead a cross-functional team to deliver results.
- Engage tightly with regional teams to share knowledge and develop innovation pipelines and portfolios.
- Analyze key performance indicators and financial reports such as brand sales and offtake.
- Conduct consumer/market research to identify new opportunity areas and assess market size.
- Develop business growth strategies and gain cross-functional alignment for innovative business plans.
- Develop longer-term growth plans including brand evolution strategy.
- Lead retail execution plans in partnership with the sales strategy team, external distributors, and commercial teams.
- Develop campaign briefs, eco-systems, consumer advertising, and marketing programs by assessing market trends, unmet consumer needs, and competitive activity.
- Design advanced communication and media plans based on deep consumer insights and media behaviors.
- Execute marketing campaigns with a sense of urgency.
- Evaluate the effectiveness of marketing tactics and return on investment.
- Manage key brand health metrics.
- Plan and forecast sales.
- Manage budget planning and tracking.
Requirements
- At least 3+ years of brand marketing experience.
- Experience working with cross-functional teams and regional teams.
- Consumer-centric and agile mindset.
- Strong owner mindset to drive results by engaging stakeholders.
- Bachelor’s degree or above with relevant brand management experience.
- Preferably 2+ years of FMCG or related industry marketing experience.
- Preferably experience working with external distributors.
Skills
- Cross-functional communication
- Project management skills with internal and external stakeholders
- Strategic thinking
- Analytical skills
- Problem-solving skills
- Business-level English and Japanese (spoken and written)
Location
- Asia Pacific
- Japan
- Tokyo-To
- Chiyoda
Work Type
- Hybrid
Experience Level
- 3+ years brand marketing experience
Education Level
- Bachelor's degree and above
About the Company
- At Kenvue, we realize the extraordinary power of everyday care.
- Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID®.
- Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.
- We are passionate about insights, innovation and committed to delivering the best products to our customers.
- With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day.
- We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you!
- Join us in shaping our future–and yours.
Equal Opportunity
- If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.