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About the Role
We are looking for someone to turn creative into a scalable growth engine, managing both strategic direction and the operational aspects. You will own creative strategy across paid marketing channels, translating performance data into clear direction for measurable impact. You will define our approach to creative on Meta, across formats and placements, and manage the creative supply chain by leading a pod of creative producers to meet testing and scaling targets.
Responsibilities
- Own creative strategy across paid channels, with clear accountability for performance.
- Translate performance data into creative direction, strategic angles, and testing hypotheses.
- Set the standard for creative output quality across the pod.
- Build out strategy for horizontal and vertical scaling, identifying concepts for broad or deep scaling.
- Stay informed on Meta, industry trends, and competitors to generate actionable creative opportunities.
- Lead a pod of creative producers, writing detailed briefs and setting creative direction and standards.
- Track delivery schedules and ensure the pod meets quality, volume, and deadline requirements.
- Build and refine workflows and feedback loops for scalable production without quality degradation.
- Partner with media buyers to scale successful concepts and iterate quickly.
- Report on creative pipeline health and performance metrics to the Head of Performance Marketing.
Requirements
- 3+ years of experience in performance, growth, creative strategy, or a similar role in a high-growth or ecommerce environment.
- Understand how creative drives business outcomes.
- Experience building or significantly improving creative systems to increase output, speed, and performance.
- Track record of developing creative that has scaled spend and driven meaningful revenue growth.
- Highly analytical with the ability to translate performance data into clear, actionable creative direction.
- Strong creative judgment and understanding of content conversion across paid social platforms.
- Hands-on experience creating or directing ads, with knowledge of hooks, pacing, and conversion psychology.
- Intuitive feel for social platforms and understanding of what works and why.
- Comfortable leading others, setting standards, and providing direct feedback.
- Ability to think in systems, not just ideas.
- Focus on performance over opinions.
- Willingness to chase delivery schedules and pitch creative angles.
- Ability to move fast, iterate quickly, and consistently raise the bar.
- Desire to build something from the ground up and see it scale.
Skills
- Creative Strategy
- Performance Marketing
- Data Analysis
- Creative Production Management
- Team Leadership
- Cross-functional Collaboration
- Social Media Marketing
- Content Creation
- Trend Analysis
- Workflow Optimization
Location
- UK
Work Type
- Hybrid
- Flexible hours
Experience Level
- 3+ years
Benefits
- Core working hours of 10:00-16:00
- Flexibility in work schedule
- 3 days in the office per week
- Work from anywhere for 2 weeks a year
- 25 days holiday
- Bank holidays off
- Birthday off
- Enhanced Family Leave
- Free Soul product pantry access
- Monthly Free Soul essentials delivered home
- 30% friends and family discount
- Pension plan
- Access to Vitality health insurance
- Team socials
- Lunch & learns
- Internal events
About the Company
- Free Soul focuses on wellbeing for women, offering expertly formulated products with clinically tested ingredients.
- It is a mission-led team where everyone cares about the impact they make.
- The company culture emphasizes ownership, respect, kindness, and a growth mindset.
- Free Soul leads the women's nutrition space by offering liberating products that celebrate women's real, raw journeys.