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About the Role
We are seeking a Growth Lead to manage end-to-end acquisition growth for a specific category within one of our brands. You will be responsible for driving new-patient acquisition, revenue generation, and cost management, essentially running the acquisition engine for a mini-business. This role requires strong commercial and creative instincts, analytical skills, and a high degree of ownership in a fast-paced environment.
Responsibilities
- Own the category acquisition number, including Net New Revenue and target CAC.
- Develop and execute growth strategies and determine the optimal channel mix.
- Provide creative direction to a dedicated creative pod, including briefing concepts and running tests.
- Manage the entire funnel from ad to purchase, partnering on landing page conversion experiments.
- Maintain an always-on experiment roadmap across creative, channels, funnel, and offer.
- Collaborate with Marketing Analytics on attribution, incrementality testing, and data-driven bidding.
- Brief CRM on acquisition journeys and manage the go-to-market strategy for propositions and offers.
- Ensure acquisition quality, partnering with Retention to focus on long-term patient value.
- Lead weekly growth business reviews, translating strategy into actionable plans.
Requirements
- Approximately 5-7 years in performance/growth marketing, preferably in D2C, subscription, or health-tech, with a proven track record of scaling acquisition.
- Deep expertise in Paid Social or Paid Search (SEM), with a strong understanding of the broader digital marketing mix.
- Demonstrated commercial ownership, including accountability for acquisition budgets, CAC, ROAS, or payback targets.
- Strong creative instinct, with the ability to brief, judge, and iterate on performance creative.
- Highly analytical, fluent in key metrics (CAC, payback, LTV:CAC, cohort analysis), and comfortable self-serving data.
- Experience with rigorous experimentation, including designing clean tests and interpreting results accurately.
- High agency and ownership, demonstrating initiative and end-to-end accountability.
- Strong collaboration and communication skills, capable of directing teams without direct line management.
- Ambitious, fast-learning, and comfortable in a high-tempo environment.
Skills
- Performance Marketing
- Growth Marketing
- D2C Marketing
- Subscription Marketing
- Health-tech Marketing
- Acquisition Scaling
- Paid Social
- Paid Search (SEM)
- Digital Marketing Mix
- Budget Management
- Creative Direction
- Performance Creative
- Analytical Skills
- Data Analysis
- Experimentation
- CRO
- CRM
- Attribution Modeling
- Incrementality Testing
- Data-Driven Bidding
- Retention Marketing
- Collaboration
- Communication
Location
- Old Street, UK
Work Type
- Hybrid
- Full-time
Experience Level
- 5-7 years
Benefits
- Employee options program
- Annual development budget
- 3 days of professional development leave
- Private health insurance through Vitality
- Monthly wellness allowance
- 25 days of holiday
- Enhanced parental leave
- Work from anywhere for 3 weeks per year
- Regular socials, clubs, sport, and seasonal events
About the Company
- Eucalyptus is on a mission to make good health last a lifetime, addressing the global obesity crisis by building better long-term care.
- Eucalyptus is part of Hims & Hers, a global leader in personalized health and wellness.
- Eucalyptus is the company behind Juniper, a leading weight-management program combining medication with personalized support.
- Eucalyptus supports patients across 5 markets and has received NICE endorsement for NHS services.
- Eucalyptus also operates a family of digital healthcare clinics (Pilot, Kin, Software, Compound) in men's health, fertility, skincare, and preventative health.
- The company's goal is to support 1 million patients globally within three years by expanding into new conditions, demographics, and geographies.
- Eucalyptus aims to become the world's largest international digital healthcare company.
Equal Opportunity
- Eucalyptus values individuals from all backgrounds, experiences, and perspectives.
- The company embraces the unique qualities each person brings.
- AI-assisted tools are used to help teams work more efficiently, including in recruitment, but all hiring decisions are made by people.