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About the Role
Reporting to the Director, Marketing Technology & Digital Data Enablement, you will lead the strategy, governance, management and maintenance of digital data collection platforms across our portfolio of websites and mobile applications. This role owns the end-to-end digital data enablement ecosystem ensuring web and mobile behavioural data is consistently captured, governed, trusted, and made available for analytics, profiling, segmentation, activation, and other enterprise data platforms. You will manage and grow a shared-service team of Analytics Managers, JavaScript developers, and Analytics QA resources embedded into product delivery teams. Acting as a trusted partner to Product, Engineering, Data Insights, Marketing, and Media, you will embed strong data design and quality practices across the full software development lifecycle while enabling scalable, privacy-aware data sharing with downstream platforms.
Responsibilities
- Lead and actively manage the digital data collection ecosystem, including Adobe Tag Manager, Adobe Analytics, Google Analytics 4, Adobe Target, Adobe Real-Time Customer Data Platform (RT-CDP), and Quantum Metric.
- Own platform configuration, governance, and technical health across web and mobile applications while ensuring alignment to evolving business and analytics needs.
- Directly manage a shared-service team of Analytics Managers, JavaScript developers, and Analytics QA supporting multiple product teams.
- Allocate capacity and manage budget across portfolios, establish clear roles and responsibilities, and drive consistent quality and governance standards while supporting team development and growth.
- Own web and mobile data layer and event schema design across brands, platforms, and channels.
- Ensure governed, reusable standards supported by clear documentation and partner closely with Legal and Privacy to ensure compliant data collection and activation.
- Partner with the Data Insights team to ensure collected data is analytics-ready, trusted, and fit for reporting, modelling, and activation.
- Oversee the full lifecycle from requirements gathering and implementation through QA, release validation, and ongoing regression monitoring.
- Work closely with Product Managers and Engineering teams to educate stakeholders on data requirements and best practices.
- Define data acceptance criteria, ensure data quality during feature development and releases, and embed tagging and QA practices into agile delivery workflows.
- Participate and support Digital Releases to ensure key data key events are always available after new product releases.
- Enable efficient and privacy-aware data sharing with advertising platforms via client-side pixels and server-side integrations (CAPI).
- Oversee data pipelines feeding enterprise data lake, enterprise warehouses, analytics platforms, optimization tools in partnership with data engineer, production support, EFT/MFT teams.
- Build strong partnerships across Product, Engineering, Analytics, Media, Marketing, and Privacy teams.
- Translate complex technical concepts into clear guidance for non-technical audiences and champion best practices in digital data governance and measurement maturity across the organisation.
Requirements
- 8+ years of experience in digital analytics, tagging, data engineering, or digital data platform roles
- 5+ years in team leadership capacity managing complex digital data environments
- Hands-on experience with Data Layer / Adobe Tag Manager / Launch, Adobe Analytics, Google Analytics 4, Adobe Target, and Quantum Metric
- Strong expertise in web and mobile app data layer design, event schemas, and tagging governance
- Experience working closely with Product and Engineering teams in agile or product-led environments
- Solid understanding of data pipelines, digital-to-enterprise data flows, and analytics enablement
- Experience enabling media and marketing activation through pixels, CAPI, and audience-sharing integrations
- Strong communication, stakeholder management, and influence skills
- Proven ability to operate in fast-paced, multi-brand, multi-platform enterprise environments
- A pre-employment background check will be conducted.
- All candidates must clear a criminal background check.
- A credit check and drivers abstract may be required depending on the role.
Skills
- Adobe Tag Manager
- Adobe Analytics
- Google Analytics 4
- Adobe Target
- Adobe Real-Time Customer Data Platform (RT-CDP)
- Quantum Metric
- JavaScript
- Data Layer
- Web and mobile app data layer design
- Event schemas
- Tagging governance
- Data pipelines
- Digital-to-enterprise data flows
- Analytics enablement
- Pixels
- CAPI
- Audience-sharing integrations
Location
- Toronto, ON
Work Type
- Full time
- Onsite
Experience Level
- 8+ years of experience in digital analytics, tagging, data engineering, or digital data platform roles
- 5+ years in team leadership capacity
Salary/Compensations
- Competitive salary & annual bonus
Benefits
- Competitive & flexible health and dental benefits
- Pension plan
- RRSP
- TFSA
- Stock matching programs
- Up to 50% off Rogers Services
- Up to 50% off Blue Jays Tickets
- 25% off TSC items
- 20% discount on all wireless accessories sold in Rogers stores
- Paid time off for volunteering
- Company matching contributions to charities
- My Path: self-driven career development program
- Rogers First: priority in applying to internal roles of interest
- Homewood employee & family assistance program
- Cognitive Behavioural Therapy (CBT) & Virtual therapy sessions
- Low or no-cost fitness membership
About the Company
- At Rogers, we are committed to connecting Canadians through unique partnerships, our world-class network and content Canadians love.
- We believe in investing in our people and helping them reach their potential as valuable members of our team.
- Work for an organization committed to environmental protection.
- Strong commitment to diversity and inclusion with employee resource groups supporting equity-deserving groups including groups representing People of Colour, 2SLGBTQIA+, Indigenous Peoples, Persons with Disabilities and Women.
- We believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong.
- We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best.
Equal Opportunity
- We all bring something different, and we know what makes us different makes us great.
- Everyone who applies for a job will be considered.
- We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation.