Account Manager, Public Relations (Cybersecurity) at Highwire | CA, US | Rezi

Account Manager, Public Relations (Cybersecurity) at Highwire

Account Manager, Public Relations (Cybersecurity)

Highwire · CA, US

3 weeks ago

Account Manager, Public Relations (Cybersecurity)

Highwire · CA, US

23 days ago
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About the Role

Account Managers on our Cybersecurity team lead communications programs for influential companies in the cybersecurity sector. They translate complex technical topics into compelling, business-relevant narratives, manage multiple client accounts, and guide programs that build credibility and foster trust. This role also involves mentoring junior team members and contributing to new business development.

Responsibilities

  • Develop and lead proactive media and analyst relations programs for cybersecurity clients.
  • Build and maintain relationships with key cybersecurity, technology, and business journalists and industry analysts.
  • Identify timely story opportunities tied to emerging threats, vulnerabilities, and breaking news.
  • Craft compelling story angles and data-driven pitches that drive high-impact coverage.
  • Leverage digital and social media channels to enhance thought leadership and media amplification.
  • Measure and report ROI of media and influencer engagement efforts.
  • Identify opportunities for client executives to participate in thought leadership activities.
  • Serve as the day-to-day client lead, managing strategic communications programs from planning to results.
  • Develop PR and thought leadership strategies that strengthen brand reputation and support sales goals.
  • Set measurable goals tied to coverage, awareness, and thought leadership outcomes.
  • Provide strategic counsel on communications challenges, product launches, incident response, and reputation management.
  • Oversee budgets, team priorities, and deliverables, ensuring quality and efficiency.
  • Proactively identify new opportunities to expand client relationships and program impact.
  • Lead client media training sessions and prepare executive spokespeople for interviews and events.
  • Draft and edit cybersecurity-focused communications materials, including press releases, bylined articles, briefing documents, and award submissions.
  • Create compelling content that translates technical cybersecurity concepts into clear, accessible narratives.
  • Develop and refine pitches that highlight client insights around breaking cybersecurity trends, research, and best practices.
  • Review and edit team materials to ensure accuracy, clarity, and adherence to Highwire’s high standards.
  • Communicate professionally, clearly, and proactively with clients and colleagues.
  • Manage 2+ direct reports, establishing goals, providing feedback, and conducting performance reviews.
  • Foster a collaborative and inclusive team environment.
  • Support new business initiatives by researching prospects, contributing to pitch strategy, and presenting to potential clients.
  • Represent Highwire at cybersecurity conferences, media events, and networking opportunities.
  • Model professionalism, enthusiasm, and respect in all interactions.
  • Contribute to Highwire’s own thought leadership, including writing for our blog or engaging through social channels.
  • Partner with senior leadership to establish and track quarterly development goals.
  • Demonstrate initiative in expanding industry knowledge and leadership capabilities.
  • Stay current on cybersecurity news, trends, and emerging threats.
  • Actively seek learning opportunities through industry events, webinars, and certifications.
  • Manage workload effectively, meet deadlines consistently, and communicate progress proactively.
  • Participate in Highwire professional development and mentorship programs.

Requirements

  • 5+ years of PR, communications, or marketing experience in an agency environment (required)
  • Experience working with cybersecurity clients (required)
  • Deep understanding of the cybersecurity landscape and media ecosystem
  • Established relationships with business, technology, and cybersecurity trade media and analysts
  • Proven ability to develop and lead communications strategies that drive visibility and credibility for cybersecurity brands
  • Strong writing and storytelling skills, particularly for technical or data-driven content
  • Experience managing multiple client accounts, budgets, and teams simultaneously
  • Track record of mentoring and developing junior team members
  • Calm and confident under pressure — able to guide clients through complex or crisis situations
  • Strategic thinker with a proactive, collaborative, and solutions-oriented mindset

Skills

  • Threat intelligence
  • Incident response
  • Data protection
  • Cloud security
  • Media relations
  • Executive visibility
  • Crisis response
  • Strategic communications planning
  • Thought leadership
  • Digital and social media
  • Writing
  • Editing
  • Team management
  • New business development
  • Storytelling
  • Data-driven content creation

Location

  • New York, NY (Hybrid)
  • San Francisco, CA (Hybrid)
  • Remote (California)
  • Remote (Colorado)
  • Remote (Connecticut)
  • Remote (Florida)
  • Remote (Georgia)
  • Remote (Illinois)
  • Remote (Iowa)
  • Remote (Kansas)
  • Remote (Maryland)
  • Remote (Massachusetts)
  • Remote (Michigan)
  • Remote (New Hampshire)
  • Remote (New Jersey)
  • Remote (New York)
  • Remote (North Carolina)
  • Remote (Ohio)
  • Remote (Oregon)
  • Remote (Pennsylvania)
  • Remote (Rhode Island)
  • Remote (South Carolina)
  • Remote (Tennessee)
  • Remote (Texas)
  • Remote (Utah)
  • Remote (Virginia)
  • Remote (Washington)
  • Remote (Washington, D.C.)

Work Type

  • Hybrid
  • Remote

Experience Level

  • 5+ years of PR, communications, or marketing experience

Salary/Compensations

  • $80,000 to $105,000

Benefits

  • Medical coverage
  • Dental coverage
  • Vision coverage
  • 401(k) matching
  • Generous paid time off
  • Extended summer breaks
  • Extended winter breaks
  • Early log-off on Fridays (Empower Hours)
  • FSA options
  • Paid parental leave
  • Commuter benefits
  • Annual Growth Mindset stipend
  • Monthly technology reimbursement
  • Wellness benefit program
  • 501c3 donation matching program
  • Mentorship opportunities
  • Ongoing professional development opportunities
  • Monthly recognition and team celebrations
  • Employee referral bonuses
  • New business referral bonuses
  • Quarterly Highwire events and team gatherings
  • Dog-friendly office environment

About the Company

  • Highwire is a strategic marketing communications agency at the intersection of innovation and industry.
  • We partner with ambitious companies and established brands to navigate complexity, lead markets, and grow with purpose.
  • We have integrated expertise in strategic marketing and communications, corporate reputation, creative, and insights.
  • We cut through the noise to deliver bold ideas and measurable impact across B2B technology, healthcare, cybersecurity, energy, professional and financial services, and more.
  • We believe that storytelling fuels transformation and that the most impactful stories represent all voices and perspectives.
  • As a values-driven agency, we foster an inclusive environment where everyone can feel safe, celebrated and worthy.
  • We ensure that every Highwire Walker has the requisite support to soar in their careers.
  • Our commitment to diversity, inclusion and belonging is foundational and embedded in our business and culture.
  • We aspire to change our industry and build a better future for all.
  • Our people-first culture is driven by four core values: Team Empowerment, Growth Mindset, Inclusion Always, Fierce Distinction.
  • We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life.
  • We offer an environment that values personal accountability, high standards, and boundless motivation.
  • Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.
  • Highwire. Above all.

Equal Opportunity

  • We know that the most impactful stories represent all voices and perspectives.
  • As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy.
  • We ensure that every Highwire Walker has the requisite support to soar in their careers.
  • Our commitment to diversity, inclusion and belonging is foundational and embedded in our business and culture.
  • We aspire to change our industry and build a better future for all.