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About the Role
The ISV Ecosystem team is focused on expanding SaaS integrations across Okta Workforce and Auth0 product areas. This role focuses on designing growth loops targeting multiple personas and articulating the business value of supporting open identity standards to scale the ISV ecosystem.
Responsibilities
- Design and execute multi-channel growth programs targeting product, engineering, and partnerships leaders to drive adoption of identity standards and pipeline into the Okta Integration Network (OIN).
- Build automated lifecycle sequences and run continuous experimentation across the ISV journey to eliminate friction, improve completion rates, and prove ROI.
- Work alongside PMM and Partnerships teams to build automated "go-to-market in a box" toolkits to help newly integrated ISVs announce their integration and accelerate adoption.
- Establish, track, and optimize Okta’s SaaS ISV acquisition funnel and ecosystem growth KPIs.
- Collaborate with IT, Marketing Ops, and Digital teams to design and build scalable ISV marketing systems, using AI and marketing automation to streamline workflows and drive program growth.
- Develop and execute strategies to identify, source, and enrich target contacts at ISV organizations, leveraging data tools to build high-quality prospect lists for outreach and engagement.
- Bring sophisticated methodologies, frameworks, and best practices to design, establish, and evolve marketing motions within our ecosystem.
Requirements
- 4+ years of experience in growth marketing, partner marketing, developer marketing, business operations, or product marketing within an enterprise B2B SaaS or platform company.
- Proven track record of building, tracking, and optimizing growth campaigns or conversion funnels using data-driven methodologies.
- Ability to translate technical software concepts into compelling business arguments for audiences ranging from software engineers to executive decision-makers.
- Deep grasp of SaaS business models, platform dynamics, and the software development lifecycle.
- Excellent collaboration and communication skills, with a track record of driving alignment across Product, Developer Success, Corporate Development, and Marketing teams.
- High autonomy, self-starter mentality, and comfort operating in fast-paced, evolving environments with shifting priorities.
- Proficiency in marketing automation platforms (e.g., Marketo, HubSpot, Pardot, etc.) and their integration with CRMs like Salesforce.
Skills
- Growth Experimentation
- Data-Driven Decision Making
- AI-Powered Marketing
- Ecosystem/Platform Marketing
- Lead Enrichment Expertise
Location
- Remote
Work Type
- Remote
- Full-time
Experience Level
- 4+ years of experience
Salary/Compensations
- $194,000—$292,000 USD (San Francisco Bay Area)
- $174,000—$260,000 USD (California excluding San Francisco Bay Area, Colorado, Illinois, New York, Washington)
Benefits
- Equity (where applicable)
- Bonus
- Health, dental and vision insurance
- 401(k)
- Flexible spending account
- Paid leave (including PTO and parental leave)
About the Company
- Secure Every Identity, from AI to Human. Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era.
- The Okta Experience: Supporting Your Well-Being, Driving Social Impact, Developing Talent and Fostering Connection + Community. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate.
- Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one.
Equal Opportunity
- Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.
- If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.
- Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please click here to view our full NYC AEDT Notice.