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About the Role

The Director of Brand Marketing leads REBEL's organic brand presence, focusing on growing brand awareness, engagement, and earned reach. This role requires a strategic builder who will personally execute strategies across social media and public relations, partnering with leadership on brand positioning and translating it into impactful content and campaigns.

Responsibilities

Lead REBEL's social strategy end-to-end across key platforms.
Develop and evolve REBEL's social voice, tone, and storytelling style.
Set a clear point of view on what content should travel, trend, and break through—and personally help create it.
Run a high-velocity test-and-learn content engine focused on virality, scaled awareness, and brand affinity.
Set and report on goals for organic reach, impressions, engagement, share of voice, and follower growth.
Drive earned media strategy and execution—story development, pitching, and relationship building.
Turn social momentum and cultural moments into PR wins, and vice versa.
Secure consistent, high-impact coverage that reinforces REBEL's brand story and fuels awareness.
Identify, recruit, and manage creator partnerships built for authentic storytelling and organic reach.
Ensure creator content feels native, on-brand, and capable of driving viral moments.
Identify cultural moments, trends, and internet conversations where REBEL can credibly participate.
Build grassroots buzz through community engagement and reactive storytelling.
Partner with the CEO and leadership to evolve REBEL's positioning and personality.
Maintain and enforce the brand voice and style guidelines that scale across the organization.
Act as a day-to-day steward of the brand, helping teams move fast without diluting it.
Support co marketing partnerships and event opportunities that grow awareness and virality.
Work closely with growth, creative, and product to keep brand storytelling connected to business goals.
Lead through influence today; grow into managing a small social and brand team over time.
Manage contractors, freelancers, and creators as needed.
Build lightweight processes that enable speed, creativity, and consistency.

Requirements

7–10 years in brand marketing, social, PR, or cultural marketing.
Proven track record of growing a brand through organic social and earned media.
Hands-on experience creating or contributing to viral, culturally resonant brand moments.
Experience setting and reporting on social and brand performance metrics, and connecting them to business outcomes.
Experience building or maintaining brand voice and social guidelines across teams.
Startup or challenger brand experience strongly preferred.
Exceptional storyteller with strong writing and creative instincts.
Deep understanding of how content spreads on social platforms.
Strong POV on what works—and what doesn't—on the internet today.
Data-informed but creatively led; knows how to balance metrics with intuition.
Comfortable operating without agencies, big teams, or safety nets.
Builder mentality with a bias toward action.
Willing to personally create, edit, post, and iterate.
Low ego, high standards, strong opinions, loosely held.
Energized by speed, experimentation, and ownership.
Obsessed with turning social storytelling into massive brand awareness.
Applicants must be legally authorized to work in Canada.
REBEL does not sponsor work permits, LMIAs, or LMIA-exempt employer-specific permits, now or in the future.

Skills

Brand Marketing
Social Media Strategy
Content Creation
Viral Storytelling
Earned Media
Public Relations (PR)
Creator Partnerships
Community Engagement
Brand Positioning
Brand Voice Development
Performance Metrics Reporting
Data Analysis
Creative Strategy
Writing
Editing
Social Media Platforms (Instagram, TikTok, LinkedIn, emerging channels)

Location

Canada

Work Type

Full-time
Exempt

Experience Level

7-10 years

Salary/Compensations

CAD $150,000 - $185,000

Benefits

Direct access to founders and executive leadership
Real ownership, visibility, and accountability
Rocket-ship growth with meaningful upside
The chance to build a brand people actually talk about

About the Company

REBEL is the first and largest tech platform transforming retail's $1 trillion returns problem into a smarter, more sustainable model.
REBEL is the only Certified B Corporation returns recommerce marketplace backed by top-tier investors.
REBEL is leading the returns revolution - partnering with over 2,500 top brands to give shoppers unbeatable deals of up to 70% off on open-box products, while keeping millions of pounds of returns out of landfills every year.

Equal Opportunity

REBEL is committed to employing a diverse workforce and is proud to be an Equal Opportunity Employer.
Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, disability, pregnancy, or any other characteristics protected by law.
REBEL is committed to compliance with all applicable fair employment practice laws.
If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please contact careers@fromrebel.com.
REBEL may, from time to time, use AI-integrated technology to help us process and evaluate applications more efficiently. This includes tools that screen and assess candidate qualifications based on the requirements for this role. While these tools assist our workflow, all final selection decisions are made by our hiring team.