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About the Role
Zello is seeking an individual to build the pipeline-generation system that puts Zello’s story in front of target accounts and turns their interest into sales conversations. This role exists to close the gap between growing enterprise business and the demand engine.
Responsibilities
- Own enterprise demand generation end to end — the strategy, the execution, and the pipeline number it produces.
- Build the target account list with sales leadership, then run the account-based campaigns that penetrate it.
- Design lead scoring and routing in HubSpot, then revise it based on what actually converts.
- Translate Zello’s positioning into integrated campaigns across paid media, the website, lifecycle email, and events.
- Partner with account executives on pipeline quality — sit in pipeline reviews, follow the handoff, fix what breaks.
- Direct paid media and lifecycle execution through contractors, agencies, and shared design and RevOps resources.
- Report performance monthly: spend, cost per opportunity, and pipeline contribution by program.
- Pick up selected existing marketing programs during the transition — final scope confirmed with the hiring manager.
Requirements
- Owned a pipeline number rather than a lead number, and can walk through exactly how it was moved.
- Built a demand generation program from target definition through to sales-accepted opportunity.
- Run account-based campaigns against a named list and can show the engagement and meetings that came out of them.
- Bring sales in before launch rather than after.
- Cut programs that aren’t producing and say so early.
- Build the measurement yourself, present the number, and hold up under questioning from revenue leadership.
- 4–7 years in B2B growth or demand generation as an individual contributor.
- Work hands-on in HubSpot, or a comparable marketing automation platform, building workflows, scoring, and reporting without waiting for support.
- All Zello personnel are required to comply with defined security, privacy, and compliance requirements applicable to their role along with requirements that are applicable to all Zello personnel.
Skills
- HubSpot
- Marketing automation platform
Location
- Remote
Work Type
- Full-time
- Individual contributor
Experience Level
- 4-7 years
Benefits
- Competitive pay
- Equity with significant upside
- Intentionally designed benefits to encourage healthy and well-balanced employees
- Flexible schedules
- Time off
- Sabbatical after every five years of service
- Ping-pong table
- Free snacks
About the Company
- Zello is a voice-first communication platform, powered by our industry-leading push-to-talk technology, to improve collaboration and productivity for desk-less workers.
- With over 175+ million users, we’re the #1 rated push-to-talk app in the world, delivering 9 billion (yes, with a B) messages a month.
- At Zello, our company values are at the heart of what we do everyday.
- We’re proud to serve the frontline, we’re privileged to connect people in times of crisis across the globe, and we’re honored to support first responders.
- Zello is the push-to-talk platform frontline teams rely on when radios and messaging apps fall short — in logistics, transportation, hospitality, and construction.
Equal Opportunity
- Zello provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.