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About the Role
Lead Rent the Runway's organic growth strategy and execution across SEO, AEO, ASO, and referral marketing to drive sustainable, scalable traffic and revenue, converting high-intent discovery traffic into loyal customers.
Responsibilities
- Lead and execute on-page, off-site and technical SEO efforts to optimize data content, improve keyword rankings and drive sustainable traffic to websites from traditional search engines.
- Architect our AEO strategy to ensure our website content is optimized for visibility within next-generation search engines, AI models and LLMs.
- Drive organic App discoverability through iOS App Store by leading ASO strategy and tactics, including app listing enhancements, keyword optimization, visual content optimization, conversion rate optimization and mobile measurement.
- Scale our referral marketing program by enhancing incentive structures, improving referral mechanics, designing viral loops and integrating touchpoints across our marketing ecosystem.
- Partner with Site Merchandising, Product, Engineering and Marketing teams to integrate SEO and AEO best practices across Rent the Runway’s digital properties.
- Build measurement frameworks for SEO, AEO, ASO and referral programs; regularly monitor business health, analyze data to improve program performance and share insights with executives and key stakeholders.
Requirements
- Bachelor’s Degree in Business, Marketing or related field
- 7+ years of hands-on experience in SEO, growth marketing or digital marketing
- Highly proficient with Search Engine Optimization (SEO) tools – including Google Search Console, Bing Webmaster Tools, keyword research platforms, and related tools
- Experience partnering with Product Management, Engineering or UX/UI Design teams to deliver against technical SEO product roadmaps (e.g., Core Web Vitals, structured data, indexation, linking)
- Proficient with Content Management Systems (CMS), such as Contentful
- Comfortable with Web Analytics tools; Looker or Heap preferred
- Customer-focused, analytical and process-oriented; comfortable making data-driven decisions, with thirst for continuous improvement
- Ability to communicate effectively with a wide range of audiences, including business stakeholders, marketing teams, engineering teams and product management teams
Skills
- SEO
- Growth Marketing
- Digital Marketing
- Search Engine Optimization (SEO)
- Answer Engine Optimization (AEO)
- App Store Optimization (ASO)
- Referral Marketing
- Google Search Console
- Bing Webmaster Tools
- Keyword Research
- Content Management Systems (CMS)
- Contentful
- Web Analytics
- Looker
- Heap
Location
- Remote on Fridays (for corporate employees and technical leaders)
Work Type
- Office-centric work
Experience Level
- Senior Manager
- 7+ years of hands-on experience
Education Level
- Bachelor’s Degree
Salary/Compensations
- $115,200 - $144,000
Benefits
- Paid Time Off, including vacation, paid bereavement, and family sick leave
- Comprehensive health, vision, dental, FSA and dependent care from day 1 of employment
- 401(k) match
- Exclusive employee subscription and rental discounts
- Universal Paid Parental Leave for both parents + flexible return to work program
- Paid Sabbatical after 5 years of continuous service
- Company-wide events and outings
About the Company
- Rent the Runway (RTR) is transforming the way we get dressed by pioneering the world’s first Closet in the Cloud.
- Founded in 2009, RTR has disrupted the $2.4 trillion fashion industry by inspiring women with a more joyful, sustainable and financially-savvy way to feel their best every day.
- As the ultimate destination for circular fashion, the brand now offers infinite points of access to its shared closet via a fully customizable subscription to fashion, one-time rental or ownership.
- RTR offers designer apparel and accessories from hundreds of brand partners and has built in-house proprietary technology and a one-of-a-kind reverse logistics operation.
- RTR has been named to CNBC’s “Disruptor 50” five times in ten years, and has been placed on Fast Company’s Most Innovative Companies list multiple times.
Equal Opportunity
- Rent the Runway is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination against any applicant or employee based on any legally-recognized basis, including, but not limited to: race, color, religion, sex (including pregnancy, lactation, childbirth or related medical conditions), sexual orientation, gender identity, age (40 and over), national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed service member status or any other status protected by federal, state or local law.