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About the Role

This role will lead high-investment, integrated media initiatives across the full community lifecycle, strengthening the Mattamy brand. You will use performance and creative insights to drive awareness, traffic, and qualified leads, with the autonomy to make an impact while aligning regional teams and ensuring campaigns support sales priorities and long-term brand growth.

Responsibilities

Lead integrated paid media strategy across digital and traditional channels, driving awareness, traffic, and leads from new community launches through ongoing support for actively selling communities.
Serve as the day-to-day lead for our media agency, managing briefs, campaign flighting, asset delivery, budget allocations, timelines, and performance against agreed KPIs.
Serve as a central partner to regional Canadian divisions by coordinating launch timelines, gathering local market input, and aligning media plans with divisional sales goals and national brand standards.
Monitor campaign performance across lead volume, lead quality, cost per lead, and upper-funnel brand objectives, translating results into optimizations and recommendations that improve business outcomes.
Analyze creative asset performance across digital platforms, identify fatigue or underperformance, and collaborate with agency and internal partners to optimize messaging, formats, and creative variants.
Steward the Mattamy brand by ensuring consistency of tone, creative quality, and brand standards across all marketing touchpoints, while supporting the evolution of marketing tools, templates, toolkits, and brand playbooks.
Translate weekly and monthly campaign data into clear insights, concise performance summaries, and actionable recommendations for leadership.

Requirements

Bachelor's degree in Marketing or related field, or equivalent experience.
5+ years of experience managing integrated, multi-channel media campaigns, with a strong emphasis on performance marketing and lead generation, including leading agency partners through briefing, media plan evaluation, execution, and performance accountability.
Deep expertise in performance digital channels, including Search, Paid Social, and Display, paired with working experience in broader awareness tactics such as OOH, DOOH, CTV, and Print.
Experience evaluating campaign performance, defining KPIs, and optimizing based on data-driven insights.
Proven success managing agencies, vendors, and cross-functional stakeholders.
Excellent communication, presentation, and project management skills.
Experience using campaign analytics and marketing technology platforms to measure performance and inform decisions, including tools such as Google Analytics, CRM, email marketing, SEO, and social media platforms.
Experience marketing high-consideration consumer products or services, such as homebuilding, real estate, automotive, or financial services.
Experience supporting multiple markets or regional teams within a complex, matrixed organization, particularly where priorities, timelines, and local market needs must be balanced.
Familiarity with customer journey mapping, lifecycle marketing, or campaigns that support customers from initial awareness through conversion and ongoing community sales.
Exposure to brand tracking, creative testing, or upper-funnel measurement.

Skills

Performance marketing
Lead generation
Search
Paid Social
Display
OOH
DOOH
CTV
Print
Google Analytics
CRM
Email marketing
SEO
Social media platforms
Customer journey mapping
Lifecycle marketing
Brand tracking
Creative testing

Location

Toronto, Ontario

Work Type

Hybrid
Contract

Experience Level

5+ years

Education Level

Bachelor's degree in Marketing or related field, or equivalent experience

Salary/Compensations

$85,000 - $130,000

Benefits

Annual bonus program

About the Company

Mattamy Homes is the largest family-owned homebuilder in North America, with 40-plus years of history across Canada and the United States.
Every year, Mattamy helps more than 8,000 families realize their dream of home ownership.
In Canada, our communities stretch across the Greater Toronto Area as well as in Ottawa, Calgary and Edmonton.

Equal Opportunity

At Mattamy, we're passionate about creating and promoting a diverse and inclusive environment where everyone can do their best work. Diversity and inclusion are important to the work we do to support our homebuyers, colleagues, and communities. From how we build our teams to cultivating our leaders, we're on a journey toward a welcoming, barrier-free culture for everyone.
Mattamy Homes Canada is committed to providing accommodation for people with disabilities. If you require accommodation through any aspects of the selection process, please notify us on your application and we will work with you to meet your needs.
Mattamy companies may use artificial intelligence (AI) tools to support our hiring process, including to help screen or assess candidates along the way. These tools work behind the scenes, while people remain at the heart of every hiring decision.
Qualified applicants will be contacted directly by the Talent Acquisition team.