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About the Role

Ratehub is seeking a creative, strategic, and data-driven Social Media Strategist to lead the growth of Ratehub and MoneySense across social media and online communities. This role will own the end-to-end social strategy, including content ideation, production, community management, audience growth, brand governance, and performance analysis. The goal is to build engaged communities, increase brand awareness, grow followers, and establish Ratehub and MoneySense as Canada's leading destinations for personal finance information and products.

Responsibilities

Develop and execute comprehensive social media strategies across multiple platforms and online communities.
Build and manage content calendars aligned with editorial priorities, marketing campaigns, and events.
Identify trends and emerging content opportunities to maximize reach and engagement.
Test and optimize content formats, messaging, and creative approaches using performance data.
Support the company's Generative Engine Optimization (GEO) strategy by amplifying authoritative content.
Partner with SEO, editorial, and marketing teams to maximize content reach.
Own the end-to-end creation of social content, including ideation, scripting, filming, editing, and publishing.
Create engaging short- and long-form videos for various platforms.
Serve as an on-camera spokesperson, creating authentic and educational content.
Translate complex personal finance topics into compelling, easy-to-understand content.
Repurpose content across multiple channels for maximum reach and efficiency.
Manage day-to-day community engagement across all social channels.
Respond to comments and messages in a timely and brand-appropriate manner.
Foster meaningful conversations and build loyal communities.
Monitor and participate in relevant online communities and forums.
Monitor online conversations to identify emerging consumer trends and content opportunities.
Develop initiatives to grow followers, subscribers, and engaged communities.
Own the strategy for boosting high-performing organic content.
Extend the lifespan of high-value content through strategic distribution.
Expand brand reach beyond owned channels through partnerships and collaborations.
Build and maintain relationships with creators, influencers, and brand partners.
Own end-to-end campaign execution for influencer/social partners.
Scout new partnership opportunities with publishers and complementary brands.
Collaborate with the performance marketing team to support paid social campaigns.
Support creative testing by developing content variations and optimizing assets.
Develop and maintain social media brand guidelines, best practices, and creative standards.
Ensure consistency across all channels while evolving brand presence.
Monitor social media performance using analytics and reporting tools.
Track and report on KPIs including reach, engagement, and follower growth.
Deliver insights and recommendations to improve content performance and audience growth.
Stay informed on competitor activity, industry trends, and platform updates.
Partner with Content, PR, Email, Design, Product, and Paid Media teams to amplify campaigns.
Ensure social media supports broader business objectives.
Collaborate with internal subject matter experts to ensure content accuracy.

Requirements

4-7+ years of experience developing and executing social media strategies for a consumer brand, publisher, or media organization.
Proven experience creating high-performing short-form video content and growing social audiences organically.
Strong video production and editing skills.
Comfortable appearing on camera and representing a consumer-facing brand.
Exceptional storytelling, copywriting, and communication skills.
Strong understanding of YouTube, Instagram, Facebook, TikTok, Reddit, and emerging social platforms.
Experience using social media analytics and reporting tools.
Knowledge of SEO, content marketing, and emerging Generative Engine Optimization (GEO) best practices is a major asset.
Highly organized, proactive, and comfortable managing multiple projects in a fast-paced environment.
Passion for personal finance and helping Canadians make smarter financial decisions.

Skills

Social Media Strategy
Content Ideation
Content Production
Community Management
Audience Growth
Brand Governance
Performance Analysis
Video Production
Video Editing
On-Camera Presentation
Copywriting
Communication
SEO
Content Marketing
Analytics
Reporting
Influencer Marketing
Partnership Management
Paid Social Support
Brand Guidelines Development

Location

Remote (Canada)

Work Type

Remote-First
Full-time

Experience Level

Mid-level

Salary/Compensations

$70,000 - $95,000

Benefits

Competitive Compensation
Remote-First Environment
Flexible Hours
Comprehensive Health and Dental Coverage
RRSP Matching
Professional Development Allowance
Team Socials

About the Company

Ratehub is a unique Canadian Fintech company that serves as a one-stop shop for consumers' financial needs, including saving, spending, borrowing, investing, and protection.
The company utilizes digital application technology and award-winning in-house brokerages to help over 2 million Canadians monthly make positive financial impacts.
Ratehub operates multiple businesses, including mortgage and insurance brokerages, a mortgage origination and servicing business, a Financial Services Marketplace, and content businesses under Ratehub and MoneySense.
They aim to provide users with the best online mortgage experience, personalized credit card and loan options, and cheaper auto and home insurance policies.
Ratehub acknowledges that changing financial choices is challenging but focuses on solving complex, interesting, and rewarding problems as a team.

Equal Opportunity

Ratehub welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process.
AI technology is used in the screening and assessment process of our recruitment.