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About the Role
Decagon is seeking a Growth Marketing Manager to scale international paid social programs, focusing initially on EMEA. This role involves end-to-end ownership of paid social spend across various platforms and requires close collaboration with EMEA sales leadership to align spending with sales opportunities.
Responsibilities
- Own paid social end-to-end: Run LinkedIn, Meta, X, and emerging platforms from creative brief through launch, optimization, and reporting.
- Scale spend into EMEA: Stand up and grow a paid social motion in EMEA from its current early stage, adapting to local buying behavior, currencies, and compliance requirements.
- Align spend to sales opportunity: Partner with EMEA sales leadership to ensure budget allocation tracks actual pipeline opportunity by market and segment.
- Build the attribution story: Own how paid social spend connects to pipeline and revenue by market and channel, providing data-backed insights.
- Test and systematize: Run structured experiments and develop repeatable playbooks for the team.
- Flex into adjacent demand gen: Support EMEA-specific ABM, landing pages, and email work in partnership with the broader demand gen team.
Requirements
- 5+ years in performance marketing with a specialization in paid social (LinkedIn, Meta, Reddit, TikTok, or similar) rather than search.
- Managed paid social budgets at meaningful scale (six-figure+ monthly spend) and can speak to allocation strategies.
- Experience running or scaling paid social programs in EMEA, including understanding of different currencies, buying behaviors, compliance considerations (GDPR, etc.), and local nuances.
- Analytical and comfortable owning attribution, connecting spend to pipeline and revenue.
- Experience working cross-functionally with regional sales teams to align spend with pipeline opportunity.
- Ability to flex into adjacent demand gen work (ABM, landing pages, email) for EMEA-specific needs.
- Thrive in a fast-paced startup environment, taking ownership, moving quickly, and learning.
- Experience with Clay or similar audience-building tools is a plus.
- Experience standing up a paid social program in a new region from scratch is a plus.
- Speaking a European language relevant to key EMEA markets is a plus.
- Bringing a point of view on emerging paid social channels or formats for EMEA is a plus.
Skills
- Paid social
- Performance marketing
- Meta
- TikTok
- EMEA market knowledge
- Budget management
- Attribution modeling
- Cross-functional collaboration
- ABM
- Landing page optimization
- Email marketing
- Audience building
- Experimentation
- Data analysis
Location
- EMEA
Work Type
- In-office
- Full-time
Experience Level
- 5+ years
Benefits
- Medical, Dental, and Vision benefits for you and your family
- Life Insurance and Disability Benefits
- Retirement Plan
- Parental Leave
- Fertility and family building benefits through Carrot
- Monthly stipend for wellness, lifestyle, and work-life balance
- Daily lunches and snacks in the office
- Take what you need vacation policy
About the Company
- Decagon is the leading conversational AI platform empowering every brand to deliver concierge customer experiences.
- Our technology enables industry-defining enterprises to deploy AI agents that power personalized, deeply satisfying interactions across voice, chat, email, SMS, and every other channel.
- We’re building a future where customer experiences are being redefined from support tickets and hold music to faster resolutions, richer conversations, and deeper relationships.
- We’re proud to be backed by world-class investors who share that vision, including a16z, Accel, Bain Capital Ventures, Coatue, and Index Ventures, along with many others.
- We’re an in-office company, driven by a shared commitment to excellence and velocity.
- Our values — Just Get It Done, Invent What Customers Want, Winner’s Mindset, and The Polymath Principle — shape how we work and grow as a team.