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About the Role
Artefact is seeking an SEO Content Director to set and own the department’s SEO content strategy, standards, and ways of working. This role involves turning client objectives and search insights into commercially focused content strategies, developing effective strategies that align with other SEO disciplines, and defining best practice methodologies.
Responsibilities
- Set and own the department’s SEO content strategy, standards and ways of working.
- Turn client objectives and search insights into commercially focused content strategies with clear, business-aligned success measures.
- Develop effective content strategies which align with the other SEO disciplines (tech and digital PR) to help our clients exceed their goals.
- Define best practice methodologies, sharing with the wider team and ensuring full integration with all Organic projects, with focus on GEO.
- Challenge briefs and provide clear, evidence-based strategic recommendations.
- Work confidently with senior stakeholders.
- Support existing clients, new opportunities and pitches.
- Champion the agency’s content-planning process and standards.
- Work across several teams as the senior content-strategy specialist.
Requirements
- At least five years’ SEO experience, including two+ years in a management role.
- Proven ability to develop commercially focused SEO content strategies and lead complex projects involving clients, internal teams and third parties.
- Strong knowledge of keyword research, content audits, gap analysis, briefing, production and optimisation, balancing search performance with audience, brand and conversion needs.
- Strong analytical skills and experience using a range of SEO tools to inform decisions, measure performance and demonstrate results.
- Excellent client-management and communication skills, with the ability to explain complex concepts and influence senior stakeholders.
- Experience managing, mentoring and developing team members while building a collaborative, accountable culture.
- Up-to-date knowledge of search developments and Google best practice, with excellent attention to detail and proficiency in Google Workspace.
- Appreciation of UX best practice principles and how these should align with SEO recommendations.
- Experience using seoClarity.
Skills
- SEO
- Content Strategy
- Keyword Research
- Content Audits
- Gap Analysis
- Briefing
- Production
- Optimization
- Analytical Skills
- SEO Tools
- Client Management
- Communication Skills
- Team Management
- Mentoring
- UX Best Practice
- seoClarity
Location
- London
- Cornwall, UK
Work Type
- Full-time
Experience Level
- 5+ years SEO experience
- 2+ years management experience
About the Company
- Artefact is a new generation of data service provider, specialising in data consulting and data-driven digital marketing, dedicated to transforming data into business impact across the entire value chain of organisations.
- We are proud to say we’re enjoying skyrocketing growth.
- Our broad range of data-driven solutions in digital marketing and data consulting are designed to meet our clients’ specific needs, always conceived with a business-centric approach and delivered with tangible results.
- Our data-driven services are built upon the deep AI expertise we’ve acquired with our 1000+ client base around the globe.
- We have over 2000 employees across 26 offices who are focused on accelerating digital transformation.
- Thanks to a unique mix of company assets: state-of-the-art data technologies, lean AI agile methodologies for fast delivery, and cohesive teams of the finest business consultants, data analysts, data scientists, data engineers, and digital experts, all dedicated to bringing extra value to every client.