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About the Role
Phoenix is building the most trusted telehealth platform in Canada, making specialist healthcare accessible to every Canadian. This role will drive growth plans by defining and executing a creative testing roadmap, collaborating with marketing teams, and running growth experiments.
Responsibilities
- Maintain a strong pipeline of creative testing across marketing channels.
- Collaborate closely with the creative team to develop high-performing ad creatives that convert.
- Deepen understanding of customer personas to better empathize with their pain points.
- Collaborate with other marketing and cross-functional teams to gather insights that enhance lifecycle marketing efforts.
- Conduct research across competitors, alternatives, and other key leaders in Direct-to-Consumer marketing to ensure creative strategy evolves with the market.
- Be a key contributor and leader in developing new and innovative concepts to drive the business forward.
Requirements
- 5+ years of experience in a creative production environment, either managing a creative team or collaborating closely with them.
- Worked closely with creative production teams to develop eye-catching landing pages, emails, or quiz funnels that drive action.
- Solid understanding of multiple digital marketing analytic tools such as Google Analytics, Google / Meta Ads.
- Use of tools to support briefing creatives effectively like Magic Brief, Motion, Foreplay, Notion, Asana etc.
- Proven history of developing and iterating on winning creatives.
- Proven track record of growing conversion volume within CAC targets.
- Experience at scale with hard-won lessons from the industry and a deep understanding of performance marketing.
- Skilled at clearly presenting results, insights, and opportunities.
- Familiar with the fast-paced environment of a rapidly growing startup and know how to thrive in it.
- Passionate about improving the Canadian healthcare experience and have a personal connection to the space.
Skills
- Media and market analysis
- Creative testing roadmap execution
- Growth experiment design and execution
- Creative development
- Customer persona analysis
- Lifecycle marketing
- Competitor research
- Performance marketing
- Data analysis
- Creative concept development
- Google Analytics
- Google Ads
- Meta Ads
- Magic Brief
- Motion
- Foreplay
- Notion
- Asana
Location
- Toronto
Work Type
- On-site
- Collaborative On-Site Culture
Experience Level
- 5+ years of experience
Benefits
- Standard healthcare coverage
- Remote-first holiday season
- Holistic wellbeing support
About the Company
- Founded in 2019, Phoenix is building the most trusted telehealth platform in Canada, making specialist healthcare accessible to every Canadian.
- Our platform breaks down barriers to care, empowering patients to take control of their health with personalized treatment options and the guidance of licensed providers.
- We are a team of creative problem-solvers who move deliberately and collaborate in person.
- Phoenix offers autonomy over work, supportive colleagues, and a mission to improve healthcare for Canadians.
- Phoenix is reimagining patient-centric care for Canadians across the country by making diagnoses and treatment delivery faster, more accessible, and completely discreet.
- Our Operations, Product, Engineering, and Marketing teams work together on-site from our downtown Toronto HQ.
- All Phoenix & Raven telehealth clinicians work remotely, providing the highest quality care.
- Medications are delivered directly (and discreetly) to patients via our pharmacy warehouses.
Equal Opportunity
- Phoenix is an Equal Opportunity Employer.
- In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, Phoenix will provide accommodations to applicants with disabilities throughout the recruitment, selection, and/or assessment process.
- Phoenix uses artificial intelligence (AI) to help review applications and screen resumes during the early stages of our hiring process.
- Phoenix will only contact applicants using a @phoenix.ca email address or a verified LinkedIn account.