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About the Role
WPP Media is seeking a curious, detail-oriented, and collaborative media professional for the Direct Activation team. This role involves bringing clients' media strategies to life, offering hands-on experience across the full media investment lifecycle, including marketplace intelligence, negotiations, campaign activation, optimization, measurement, and financial reconciliation. It's a cross-functional role with exposure to offline and online channels, working with major media companies and technology platforms.
Responsibilities
- Provide/oversee go-to-market insight, select vendors/sites, and provide rationales, acting as a connection point for vendors/partners.
- Serve as a client point of contact, leading client status calls and presenting insights, post-campaign analysis, optimizations, and other findings.
- Partner with the Manager in developing communications with the planning team, including buy authorizations, tracking reports, buy changes, and creative specifications.
- Actively coordinate all reporting with planning and analytics teams.
- Liaise with the planning team to deliver the digital portion of the overall strategy, providing digital market research/insight and POVs.
- Manage and steward campaigns on an ongoing basis, including pacing and updates in Prisma.
- Obtain and provide information and intelligence from Mindshare and GroupM Trading leadership for presentation to the planning team and clients.
- Approve vendor invoices accurately and in a timely manner, and reconcile budgets.
- Own campaign activation and stewardship.
- Maintain media investments, including buy entry, insertion orders, and trafficking coordination.
- Collaborate with Planning and Ad Operations teams to ensure accurate and on-time campaign launches.
- Monitor campaign delivery and proactively identify opportunities, discrepancies, or issues impacting performance by maintaining accurate documentation of buy changes.
- Support ongoing campaign optimization to align investments with client objectives.
- Use data to make informed decisions.
- Conduct pre-campaign checks and validations to ensure correct media setup and accurate measurement.
- Contribute to post-campaign analysis and identify insights for future investments.
- Maintain accurate client budgets and investment trackers.
Requirements
- 1-2 years of experience in media, advertising, marketing, or a related field is preferred.
- An understanding of media buying, planning, or investment principles.
- A keen interest in developing expertise across both offline and digital direct media.
- Comfortable working with budgets, numbers, and data, with strong mathematical and analytical skills.
- Exceptional organizational skills and strong attention to detail.
- Excellent time-management skills with the ability to prioritize multiple projects and deadlines.
- Comfortable working in a fast-paced environment where priorities can change.
- Collaborative, inclusive, and respectful of different perspectives.
- Confident communicating with both internal stakeholders and external media partners.
Skills
- Proficiency with media tools (i.e. Prisma, Mediaocean)
- Proficiency with 3rd party syndicated research resources (ComScore, Nielsen, Vividata)
Location
- Remote
- Hybrid
Work Type
- Hybrid
Experience Level
- 1-2 years
Education Level
- College or University education will be an asset
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
- WPP is the creative transformation company.
- WPP Media is WPP’s global media collective.
- At WPP Media, we believe in the power of our culture and our people.
- WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.
- We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.