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About the Role

Empire Merchants North is seeking a high energy, motivated Sales Representative to maximize the sales of supplier brands to the trade and consumer through effective territory planning, selling, merchandising, and communication.

Responsibilities

Call on accounts daily, following an established and efficient route.
Analyze territory and accounts to determine priority selling and merchandising opportunities.
Prepare and present professional sales presentations tailored to current supplier programs and customer needs.
Interact with ADS’, Supplier Representatives, and Promotional Agency Representatives.
Attend Company and/or Supplier sponsored training, including classes and wine education.
Stay up-to-date on company and competitive brand pricing, features, and benefits.
Follow principles of Sales Skills and Fundamentals Training.
Present the portfolio and current programs to increase sales and generate maximum revenue and case volume.
Maintain and effectively use the monthly pitch or program book, tasting notes, sell sheets, and supplier information.
Obtain off-premise distribution of supplier brands, types, and sizes.
Gain feature price, promotion, and display merchandising support from off-premise accounts.
Obtain on-premise distribution of supplier brands, type and sizes.
Gain wine list presence, internal servicing skills, execution of wines-by-the-glass and features, conduct wait-staff trainings, gain back bar distribution, and proper merchandising of the back bar.
Obtain distribution support from on-premise accounts.
Request permanent P.O.S. materials for accounts.
Work with supplier representatives and company managers for training and skill development.
Represent products, company, and suppliers positively.
Follow up with accounts after supplier work-withs regarding commitments.
Attend on premise promotions, including legal bar promotions and product samplings.
Coordinate with promotion agency representatives.
Promote brands by facilitating wine/spirit dinners and events.
Conduct and/or facilitate wait staff trainings.
Follow up with promotional accounts after each event.
Install point-of-sale material within accounts.
Coordinate with merchandisers to enhance brand position.
Suggest shelf/cold box resets that achieve supplier and company standards.
Ensure proper rotation of products.
Organize and conduct in-store consumer wine and spirit tastings.
Keep current on product stock and notify accounts accordingly.
Maintain territory and account records in accordance with company policy.
Be proficient in electronic tools such as Diver and Liquid.
Keep management informed daily on all aspects of their territory.
Submit sales reports and performance goals to manager as requested.
Collect wine lists, cocktail lists and cordial lists in all accounts.
Maintain adequate, well-organized inventories of P.O.S., sales tools, supplies and merchandising materials.
Attend and actively participate in sales meetings.
Obtain and submit a signed and notarized credit application from new accounts.
Determine account classification with Field Sales Manager.
Obtain levels of distribution for on and/or off premises accounts.
Obtain sales tax certificate.
Ensure all reports and surveys submitted are accurate.
Adhere to all federal, state, local laws, rules, and regulations.

Requirements

Must know, understand, and adhere to all federal, state, local laws, rules, and regulations.
Failure to meet job description requirements or sign company forms may result in progressive disciplinary action, up to and including dismissal.

Skills

Sales presentations
Merchandising
Communication
Territory planning
Selling
Customer relations
Sales Skills and Fundamentals Training
Wine education
Brand pricing analysis
Product knowledge
Sales trends analysis
Electronic tools proficiency (Diver, Liquid)
Record keeping
Promotional facilitation
Point-of-sale installation

Location

Erie County

Work Type

Full-time
Commission-based

Experience Level

Not specified

Education Level

Not specified

Salary/Compensations

100% Commission-based / paid weekly
Eligible for sales incentives

Benefits

Paid Holidays
Health and Welfare Plan (medical, dental, vision, disability coverage, life insurance via Union benefits)
401K plan
PTO
Vacation accrual
Flexible Spending Account
Industry certifications (WSET)

About the Company

Empire Merchants North is the premier wine and spirits distributor in Upstate New York with roots going back to the end of Prohibition.
With more than 600 dedicated employees and state-of-the-art facilities, Empire Merchants North has become synonymous with both service and quality.
Has earned the loyalty of more than 9,000 area restaurants, bars, hotels, nightclubs, and retail outlets.
Acts as a marketing agent for the brands that we represent.
Proud to employ the most knowledgeable and well-equipped sales force in Upstate New York.