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About the Role
As the Brand Designer, you will be the primary steward of Asana's visual identity, owning our brand design systems, guidelines, and self-serve templates across the full range of brand expressions. You will collaborate closely with cross-functional teams to define how the brand looks and feels while driving AI-enabled workflows to scale our creative impact.
Responsibilities
- Own and evolve Asana's brand design system, including visual identity guidelines, component libraries, and self-serve templates.
- Define and maintain brand standards across product UI, photography, illustration, and iconography.
- Lead brand design for major marketing initiatives, including product launches, campaign creative, and go-to-market materials.
- Design first-call decks, sales enablement materials, and executive presentations.
- Contribute to video and content projects through storyboarding, art direction, and visual concepting.
- Build and maintain scalable design frameworks and documentation for cross-functional teams.
- Partner with Product, Marketing, and Creative teams to ensure brand coherence.
- Drive AI-enabled design workflows, including photography automation in Figma Weave and other AI tools.
- Explore and pioneer new uses of AI across concepting, production, and workflow efficiency.
- Give and receive direct, constructive design feedback through critique.
- Manage multiple projects simultaneously with clarity, urgency, and strong craft.
Requirements
- Demonstrates curiosity about AI tools and emerging technologies.
- 5–8 years of professional brand design experience, ideally in-house at a technology company or at an agency working on tech brands.
- Deep expertise in brand identity and design systems—building and managing visual identity guidelines, component libraries, and scalable templates.
- Broad design range across identity, layout, typography, photography direction, illustration systems, and motion.
- Experience contributing design to marketing materials, including product launches, sales decks, video storyboards, and integrated campaigns.
- Expert proficiency in Figma, including component and library management.
- Proficiency in Adobe Creative Suite.
- Strong understanding of B2B marketing and how brand design drives business outcomes.
- Demonstrated ability to independently lead large, cross-functional projects from concept through execution with minimal oversight.
- Clear communication skills with the ability to articulate design rationale and advocate persuasively for your work.
- Track record of building and maintaining effective relationships with senior stakeholders across functions.
Skills
- Figma
- Adobe Creative Suite
- Brand Design Systems
- Visual Identity Guidelines
- Component Libraries
- Self-Serve Templates
- Marketing Materials Design
- Product Launches
- Sales Decks
- Video Storyboarding
- Integrated Campaigns
- AI Tools
Location
- San Francisco
Work Type
- Hybrid
Experience Level
- 5-8 years
Salary/Compensations
- $146,000 - $166,000
Benefits
- Mental health, wellness & fitness benefits
- Career coaching & support
- Inclusive family building benefits
- Long-term savings or retirement plans
- In-office culinary options
About the Company
- Asana is a leading platform for human + AI collaboration.
- Millions of teams around the world rely on Asana to achieve their most important goals, faster.
- Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation.
- We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly.
- With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.
Equal Opportunity
- We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.