Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this Senior CRM Specialist role.
Rezi rewrites your resume against Pala Interactive's job description. Free.
Tailor your resume to this Senior CRM Specialist role.
Rezi rewrites your resume against Pala Interactive's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Senior CRM Specialist posting at Pala Interactive — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Senior CRM Specialist posting at Pala Interactive — free, in seconds.
About the Role
We are seeking a talented, creative, and tech-savvy CRM Specialist to help define and create highly engaging content utilizing email, onsite content, push, and promotions. Your technical expertise and creative mindset will be crucial in delivering personalized and dynamic customer experiences focused on driving retention and player value.
Responsibilities
- Retain and improve retention plus player value by providing the best customer experience throughout all player life stages.
- Build, QA, and deploy campaigns with a strong focus on quality, accuracy, and compliance.
- Monitor KPI performances and work towards improvements.
- Perform technical setup and testing of promotional campaigns.
- Manage the day-to-day content and appearance of our website and apps.
- Create marketing designs and images for campaigns using Adobe Photoshop and Canva.
- Ensure builds are mobile-responsive, visually appealing, and optimized for deliverability.
- Conduct A/B tests to optimize email performance, including subject lines, calls to action, and content variations.
- Provide insights and recommendations for improving emails and other content channels.
- Collaborate with data analysts and CRM teams to leverage customer data for segmentation and personalization.
- Stay up to date with email marketing best practices, industry trends, and emerging technologies.
- Ensure adherence to all regulatory requirements and compliance with all communications.
Requirements
- Customer-centric with pride in delivery, focusing on quality, effectiveness, and accuracy.
- Possess a growth mindset, emphasizing speed to delivery and value, with the ability to fail and learn fast.
- Willingness to support the team and jump in where required.
- Measurement-focused, driven to understand campaign, market, and company performance.
- Ambitious, willing to work hard, move fast, challenge conventions, and drive measurable growth.
- Ability to think creatively and proactively develop new ideas and ways of working.
- Not afraid to challenge the status quo.
- Strong problem-solving skills.
- Ability to take initiative, show a sense of urgency, and willingness to learn.
Skills
- CRM email marketing
- Lifecycle marketing
- Marketing communications
- Written and verbal communication
- Attention to detail
- Adobe Photoshop
- Canva
- A/B testing
- Customer data leverage
- Segmentation
- Personalization
Location
- North York, ON M2J 5B5
Work Type
- Full-time
- Permanent
- Hybrid Remote
Experience Level
- 2+ years’ hands-on experience in CRM email marketing, Lifecycle and/or marketing communications
Salary/Compensations
- 70K - 85K
Benefits
- Casual dress
- Company events
- Dental care
- Disability insurance
- Extended health care
- Life insurance
- On-site childcare
- On-site gym
- On-site parking
- Paid time off
- RRSP match
- Tuition reimbursement
- Vision care
About the Company
- Pala Interactive Canada Inc., operating as Boyd Interactive, is a full-service real-money and social gaming technology provider and operator catering to B2C and B2B markets in Canada and the United States.
- Boyd Interactive offers a full spectrum of games, including casino, bingo, and poker, across all distribution channels (web, download, tablet & smartphone).
- Boyd Interactive has 150 employees in Toronto, New Jersey, California, and Texas.
- Boyd Interactive’s strengths lie in its relentless focus on high-quality, high-functioning, immersive software platforms and the diverse employees supporting these initiatives.
- With recent developments in legislation, the online gaming industry is poised for rapid growth.
- Boyd Interactive is a wholly owned subsidiary of Boyd Gaming Corporation (NYSE – “BYD”).
Equal Opportunity
- Boyd Interactive will comply with our privacy obligations regarding your personal information throughout the recruitment and hiring process.
- In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, Boyd Interactive will provide accommodation throughout the recruitment and selection process to individuals with disabilities as required.