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About the Role
Drive the creation and execution of the marketing strategy for the US business unit, focusing on brand awareness, demand generation, and lead generation in close collaboration with business areas and the sales organization. This operational, creative, and business-oriented role offers an opportunity to influence marketing's contribution to brand, sales pipeline, and business results.
Responsibilities
- Plan and execute events (physical and digital)
- Run and coordinate webinars
- Work with paid marketing activities
- Develop, coordinate and activate customer cases
- Contribute to demand generation and lead-generating campaigns
- Follow up and analyze the results of completed activities
- Collaborate closely with internal stakeholders in business areas, sales and other in the global marketing team
Requirements
- Proven experience in creating and executing B2B demand generation campaigns
- 2+ years of relevant experience in marketing, preferably from a B2B enterprise environment and/or tech
- Very good project management and communication skills
- Very good writing skills
- Develop yourself and Columbus
- Keep up to date with changes/developments in our core industries and marketing best practices, through self-learning, training and research
- Keep up to date with the development of the Columbus offerings and how they could benefit our customers
- Using experience, provide feedback and recommendations to improve current processes/implementation methodology
- Provide support to your peers, your project team and the wider Columbus team for your specific areas of expertise
- Contribute to the continuous development of your team, the company and the group organization through knowledge sharing
Location
- United States
Work Type
- Remote
- Full-time
Experience Level
- 2+ years
Benefits
- Health, Life, Dental and Vision Insurance
- Short- and Long-Term Disability
- Paid vacation, sick leave, holidays
- 401(k)
About the Company
- Columbus offers a competitive benefits package to all full-time employees.