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Tailor your resume to this SEO Content Marketer & Writer — Fintech / Insurtech role.
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About the Role
Feathery is seeking an experienced SEO content marketer with strong B2B writing skills to join their marketing team. This role will focus on strengthening how Feathery reaches and engages buyers in the insurance and wealth management sectors. You will research complex topics, develop a unique perspective, and create high-quality content optimized for sustained organic growth across search engines and LLMs, ideally within InsurTech or a related fintech field.
Responsibilities
- Own Feathery’s SEO and B2B content marketing strategy across insurance and wealth management.
- Research industry trends, customer pain points, buyer needs, and search intent to identify high-value content opportunities.
- Develop, write, and publish high-quality marketing content: thought leadership, pillar pages, solution and use-case pages, comparison content, and blog posts.
- Translate complex insurance and financial services topics into clear, credible content for sophisticated B2B buyers.
- Become Feathery’s go-to expert for creating content across insurance and wealth, shaping a distinctive point of view and voice for our content.
- Own on-page and technical SEO, including content optimization, site structure, and internal linking, to improve search performance, organic traffic, and conversion.
- Own off-page SEO and digital PR initiatives to build authority and organic visibility.
- Partner with product, design, and go-to-market to ground content in real customer workflows and turn engagement into pipeline.
- Help shape how Feathery shows up in AI-driven and answer-based search as the channel evolves.
- Track performance across rankings, traffic, engagement, AI visibility, conversion, and pipeline, and use those results to sharpen strategy over time.
- Manage and publish content and marketing pages in Webflow.
Requirements
- 5+ years of experience across SEO strategy, content writing, and B2B content marketing.
- B2B fintech content writing experience; InsurTech or WealthTech experience strongly preferred.
- A writing portfolio with B2B content you’ve personally written, such as blogs, whitepapers, case studies, thought leadership, and long-form articles.
- Experience owning SEO end-to-end, from strategy and prioritization through execution and measurement, including keyword and intent research, on-page optimization, content structure, internal linking, and technical SEO.
- Strong understanding of B2B buyer journeys and how content drives organic growth and pipeline.
- Ability to explain complex, technical, or regulated subject matter clearly and credibly.
- Ability to independently take content from research and writing through optimization, publication, and performance analysis.
- Comfortable with tools like Ahrefs, Google Search Console, Screaming Frog, AI visibility and analytics platforms; data-driven in measuring performance and making decisions.
- Hands-on experience building and shipping marketing pages in Webflow.
- Experience with AI-driven SEO and answer-based search.
Skills
- SEO strategy
- Content writing
- B2B content marketing
- InsurTech
- Fintech
- WealthTech
- SEO
- On-page optimization
- Technical SEO
- Keyword research
- Intent research
- Content structure
- Internal linking
- B2B buyer journeys
- Organic growth
- Pipeline generation
- Ahrefs
- Google Search Console
- Screaming Frog
- AI visibility
- Analytics platforms
- Webflow
- AI-driven SEO
- Answer-based search
Location
- Downtown Toronto
Work Type
- Full-time
Experience Level
- 5+ years of experience
Benefits
- Competitive compensation and equity
- Health, dental, and vision coverage
- Unlimited PTO
- Office snacks and lunches
- Company offsite to connect and recharge
About the Company
- Feathery is the AI Operating & Decisioning system for financial services.
- Our platform helps financial institutions automate complex data and document workflows using AI.
- Our customers — including Fortune 500s like Allstate — use Feathery to power mission-critical workflows such as customer onboarding, insurance underwriting and quoting, account openings, and advisor transitions.
Equal Opportunity
- Feathery is an equal opportunity employer and does not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or any other legally protected characteristic.
- We’re committed to building an inclusive team and provide reasonable accommodations upon request.