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About the Role
We are seeking a Product Manager with product marketing experience to own the product strategy and commercialization of our target detection platform. This role translates customer and clinical insight into product requirements and roadmap, builds the business case and competitive positioning, and drives go-to-market strategy, launch, and post-launch performance. This role is ideal for a commercially minded product leader who is comfortable defining a product internally and bringing it to market in regulated diagnostic environments.
Responsibilities
- Own the product strategy and roadmap for Sarmal’s target detection platform, translating Voice of Customer (VOC) from clinicians, laboratory directors, and key opinion leaders into clearly prioritized, well-defined product requirements
- Partner with engineering, assay development, integration, software, regulatory, and operations teams to balance clinical value, technical feasibility, and time-to-market across the platform’s RUO, LDT, and IVD development phases
- Develop product positioning, messaging, and value propositions tailored to clinical, laboratory, and economic buyers, including health-economic and clinical-utility narratives that differentiate against blood culture-based and competing molecular methods
- Build business cases and financial models — including market sizing, segmentation, and ROI — to support investment, prioritization, and executive go/no-go decisions
- Conduct competitive analyses and market landscaping across sepsis, pathogen identification, and AMR detection to identify differentiation, threats, and white-space opportunities
- Drive go-to-market (GTM) strategy in partnership with commercial, sales, and marketing leadership, including pricing, channel, and launch-readiness planning
- Lead product launches end-to-end — sales enablement, collateral, training, and KOL engagement — and own post-launch activities including adoption tracking, customer feedback loops, and performance against commercial targets
- Collaborate with regulatory and quality teams to ensure product requirements and commercial materials are accurate, compliant, and appropriate for a regulated diagnostics environment
- Serve as the internal subject-matter expert and voice of the customer for the platform, its clinical workflows, and the problems it solves
- Define and track product and commercial success metrics, using data to inform roadmap prioritization and trade-offs
Requirements
- Demonstrated product management and/or product marketing experience in diagnostics, life sciences, or medical devices, with a track record of bringing products from concept through commercialization
- Hands-on experience developing IVD and Laboratory Developed Tests (LDTs), including familiarity with the requirements they impose on product and commercial activities
- Proven ability to translate Voice of Customer and clinical insight into prioritized, actionable product requirements
- Track record building business cases, financial models, and competitive analyses to inform executive decision-making
- Experience defining and executing go-to-market strategy, including product positioning, messaging, and value proposition development
- Demonstrated success leading product launches and managing post-launch adoption and performance
- Strong cross-functional leadership and communication skills, with the ability to influence across R&D, regulatory, clinical, commercial, and executive stakeholders
- Self-directed and ownership-oriented, comfortable operating with significant autonomy in an early-stage environment where requirements evolve
- Direct experience in molecular diagnostics, ideally in sepsis and/or pathogen identification, is preferred
- Familiarity with the clinical microbiology and infectious disease testing landscape, workflows, and buyer dynamics is preferred
- Experience developing clinical-utility content, health-economic/ROI models, and KOL and clinical- evidence strategy is preferred
- Experience at an early-stage or scaling diagnostics company, balancing near-term commercial delivery against long-term platform strategy, is preferred
Skills
- Product Management
- Product Marketing
- Diagnostics
- Life Sciences
- Medical Devices
- IVD
- LDT
- Go-to-market strategy
- Product positioning
- Messaging
- Value proposition development
- Business cases
- Financial models
- Competitive analyses
- Market landscaping
- Molecular diagnostics
- Sepsis detection
- Pathogen identification
- AMR detection
- Clinical microbiology
- Infectious disease testing
- Clinical-utility content development
- Health-economic models
- ROI models
- KOL engagement
- Clinical evidence strategy
Location
- San Diego
Work Type
- Hybrid
Experience Level
- 8+ years of relevant product management and/or product marketing experience
Education Level
- Bachelor’s degree in life sciences, biomedical engineering, business, or a closely related discipline
- MBA or advanced degree is preferred
- An equivalent combination of education and directly applicable industry experience will also be considered
Salary/Compensations
- $150,000 - $205,000 a year
Benefits
- Medical, dental, and vision coverage
- Company-paid life insurance
- 401(k) retirement plan
- Generous paid time off
- Access to additional voluntary benefits, employee perks, and discount programs
About the Company
- Sarmal, Inc. is a San Diego–based biotechnology company developing next-generation genomics and molecular detection platforms.
- Our work integrates molecular biology, chemistry, and advanced systems engineering to enable faster, more precise, and more accessible genomic insights.
- We are a highly collaborative, R&D-driven team operating in a fast-paced, early-stage environment.
- Our scientists and engineers work across disciplines to solve complex technical challenges and translate innovation into scalable, real-world applications.
- At Sarmal, we value scientific rigor, curiosity, and a builder mindset.
- We are looking for individuals who are energized by ambiguity, motivated by impact, and excited to help bring breakthrough technologies from concept to reality.
- Join us in advancing the next generation of genomic technologies and shaping the future of precision health.
Equal Opportunity
- Sarmal is an equal opportunity employer committed to building a diverse and inclusive workplace. We do not discriminate based on race, color, religion, sex, gender identity or expression, sexual orientation, national origin, ancestry, age, disability, medical condition, genetic information, marital status, veteran status, or any other characteristic protected by applicable federal, state, or local laws.
- Sarmal is an equal opportunity employer that values diversity and inclusion. We welcome applicants of all backgrounds and consider all qualified candidates in accordance with applicable laws.