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About the Role
Atlassian is building narrative authority in AI, shaping the market's understanding of AI for teams. This role is central to translating product and AI insights into a distinctive executive social presence, partnering with social media, product marketing, communications, and senior executives.
Responsibilities
- Develop and execute social content that is credible, timely, and engaging.
- Shape executive social voice by partnering with product comms, product marketing, and senior executives.
- Develop distinctive social content across X, LinkedIn, and other platforms.
- Monitor the AI community's discussions, identifying key moments for engagement.
- Translate complex AI and product concepts into resonant social posts and threads.
- Establish social media rhythms, forward content plans, and mechanisms for rapid response.
- Advise on when and how Atlassian should participate in public conversations.
- Partner with Product Marketing, Brand, Communications, and Executive Operations to align social content with broader narrative strategy.
- Track social performance and use data to refine the approach.
Requirements
- Deep credibility in AI, with the ability to engage authentically with the Silicon Valley AI ecosystem.
- Experience writing executive social content for or with a senior leader.
- Ability to speak authentically to engineers, researchers, and founders.
- Strong instinct for current AI community discussions and their significance.
- Ability to write and produce social media content with clarity, authority, and voice for a senior executive.
- Comfort navigating technical, strategic, and cultural conversations.
- Judgment on when and how a company should join a public conversation.
- Platform-native understanding of what performs on X, LinkedIn, and technical communities.
- Confidence partnering with senior cross-functional leaders while maintaining momentum.
- Ability to move from signal to published post within hours.
Skills
- AI fluency
- Executive voice
- Social platform craft
- Content creation
- Social media strategy
- Data analysis
- Cross-functional collaboration
- Communication
Location
- Any country where Atlassian has a legal entity
Work Type
- Office, home, or a combination of the two
Experience Level
- Senior
Salary/Compensations
- Zone A: $137,700 - $179,775
- Zone B: $123,930 - $161,798
- Zone C: $114,291 - $149,213
Benefits
- Health and wellbeing resources
- Paid volunteer days
- Benefits, bonuses, commissions, and equity may be available
About the Company
- Atlassian's common goal is to unleash the potential of every team through software products that help teams collaborate.
- Atlassian believes unique contributions create success and does not discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.
- Identity verification may be required for employment fraud purposes.
Equal Opportunity
- We never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.
- All your information will be kept confidential according to EEO guidelines.
- We can support with accommodations or adjustments at any stage of the recruitment process.