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About the Role

This senior individual contributor role focuses on Braze's Decisioning Studio, a technically demanding and strategically consequential product area. You will own the product marketing for Decisioning Studio, including positioning, messaging, launch strategy, competitive strategy, and field narrative, acting as a peer to other Product Marketing Managers and shaping the overarching product story.

Responsibilities

Own Decisioning Studio product marketing, including positioning, messaging architecture, launch strategy and execution, competitive strategy, pricing and packaging input, and the field narrative.
Develop technical audience credibility, owning how Braze explains decisioning to data engineers, architects, platform owners, and technical evaluators.
Develop competitive strategy for decisioning and AI-driven personalization, turning market knowledge into positioning that wins deals.
Contribute to the Data & AI portfolio narrative by partnering with PMMs owning other products to build a cohesive story.
Influence the roadmap by partnering with Product Management and Engineering as a strategic peer, bringing market and customer insights.
Translate complex technology into clear, concise language for various audiences.
Run product launches from positioning through field readiness and build sustained adoption motions.
Build and own the marketing plan for your products, partnering with demand, brand, and communication teams.
Provide input on pricing and packaging for decisioning capabilities, ensuring alignment with customers and the field.
Enable the field (Sales, Solutions Consulting, CS) to sell technical products confidently through narratives, plays, and assets.
Engage with customers and analysts to gather insights for positioning, enablement, and roadmap discussions.
Act as a market thought leader through content creation and event speaking.
Utilize AI as a practitioner in your work and for marketing AI products.
Execute without direct authority by building trust and relationships across departments.

Requirements

8+ years of Product Marketing experience, with a strong background in technical and AI products.
Fluency in the enterprise AI landscape, including large language models, agentic AI, AI infrastructure, and the evolving ecosystem of AI tools and platforms.
Proven track record of developing product positioning and messaging that resonates with technical audiences and accelerates revenue in competitive markets.
Experience partnering closely with Product Management and Engineering to understand and shape roadmap strategy through market and customer insight.
Strong written and verbal communication skills to explain complex AI concepts clearly to both technical and business audiences.
Data-driven mindset with demonstrated ability to measure the impact of PMM programs on pipeline and win rates.
Demonstrated ability to operate across functions and execute without direct authority in a fast-moving, matrixed organization.
Experience in AI products, cloud data platforms, business intelligence, or analytics software (Nice to Have).
Experience in the martech or customer engagement space, with command of the competitive landscape and AI's impact on marketing (Nice to Have).
Experience with pricing and packaging, particularly for AI or consumption-based products (Nice to Have).
Experience building field enablement that gets adopted and used (Nice to Have).
Experience working with industry analysts on technical product categories (Nice to Have).
Experience with decisioning, recommendation systems, personalization engines, or experimentation platforms (Nice to Have).

Skills

Product Marketing
Technical Product Marketing
AI Products
Enterprise AI Landscape
Large Language Models
Agentic AI
AI Infrastructure
Product Positioning
Messaging Architecture
Launch Strategy
Competitive Strategy
Field Narrative Development
Technical Audience Engagement
Roadmap Influence
Content Creation
Thought Leadership
Data Analysis
Martech
Customer Engagement
Pricing and Packaging
Field Enablement
Analyst Relations
Decisioning Systems
Personalization Engines

Location

Hybrid
New York (HQ)
San Francisco
Chicago
Austin

Work Type

Hybrid
Full-time

Experience Level

Senior Individual Contributor
8+ years of Product Marketing experience

Education Level

Degree in mathematics, computer science, statistics, data science, engineering, physics, or a related quantitative or technical field — or equivalent demonstrated technical depth built through your career.

Salary/Compensations

For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $134,000 and $190,000/year, with an expected On Target Earnings (OTE) between $154,000 and $220,000/year (including bonus or commission).

Benefits

Equity grants of restricted stock (RSUs)
Comprehensive benefits
Retirement and Employee Stock Purchase Plans
Flexible paid time off
Benefit plans covering medical, dental, vision, life, and disability
Family services including fertility benefits and equal paid parental leave
Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
Curated in-office employee experience
Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
Employee Resource Groups
Collaborative, transparent, and fun culture recognized as a Great Place to Work®

About the Company

Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging™.
Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses.
Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement.
From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences.
The company has been consistently recognized as a Leader in marketing technology by industry analysts.
Named a G2 “Best of Marketing and Digital Advertising Software Product” in 2026.
Named a 2026 Best Places to Work by Built In.
Named a 2025 America’s Greenest Companies by Newsweek.
Named a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®.
Proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore.
The company is headquartered in New York with offices in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, São Paulo, Singapore, Seoul, Sydney and Tokyo.

Equal Opportunity

At Braze, we strive to create equitable growth and opportunities inside and outside the organization.
We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran.
When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you.
If you hesitate to apply for a role unless you meet 100% of the criteria, we encourage you to apply, as we’d love to meet you.