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About the Role
OpenFX is seeking an exceptional Head of Marketing to lead its global marketing strategy and execution. This role owns brand narrative, demand generation, product marketing, and industry presence to position OpenFX as the leading institutional FX and cross-border payments platform. The ideal candidate is strategic and execution-oriented, capable of building scalable systems for awareness, acquisition, and engagement in a fast-moving fintech environment.
Responsibilities
- Establish OpenFX as the most trusted and recognizable brand in institutional FX and cross-border payments.
- Develop and execute a global brand strategy across thought leadership, research, and media channels.
- Build a strong executive voice through articles, reports, awards, and partnerships.
- Grow engagement across owned and earned channels, driving measurable increases in reach and brand recall.
- Build a high-performance inbound engine that drives qualified enterprise leads and pipeline contribution.
- Develop and manage multi-channel campaigns spanning content, digital, and event marketing.
- Maintain effective ROAS and marketing budget with measurable results.
- Partner with Sales and Product teams to refine targeting, messaging, and nurture workflows.
- Lead marketing strategy for new products, currency pairs, and platform features.
- Develop positioning, messaging, and collateral that communicate OpenFX’s unique value.
- Lead the development of sales enablement materials to close institutional fintech deals.
- Deliver a cohesive enablement suite, from case studies to sales playbooks.
- Translate product innovation into compelling narratives for customers, partners, and media.
- Establish OpenFX as a key player in global fintech, payments, and crypto events.
- Design and execute high-impact activations, including sponsorships, panels, and speaking engagements.
- Build an event performance framework for lead capture, attribution, and ROI analysis.
- Ensure marketing activities reinforce OpenFX’s credibility and generate qualified institutional interest.
- Operate in a player/coach role, leading a multidisciplinary marketing team.
- Manage strategic agency relationships and ensure alignment with brand and growth objectives.
- Foster a performance-driven, data-informed culture valuing creativity, precision, and speed of execution.
Requirements
- 10+ years of experience leading marketing in fintech, payments, or enterprise B2B technology.
- Strong understanding of stablecoins and crypto.
- Proven ability to scale brand and demand generation for institutional audiences.
- Exceptional communication, storytelling, and executive presence.
- Experience managing multi-channel campaigns and event strategies globally.
- Expertise in HubSpot, attribution modeling, SEO/SEM, and marketing automation & measurement.
- Strong operational discipline with comfort navigating analytics, CRM, and funnel metrics.
- Deep understanding of the institutional FX, payments, or liquidity landscape.
- Experience in high-growth or startup environments, scaling from early to growth stage.
- A track record of thought leadership in financial services or fintech.
- Comfort operating in fast-paced, ambiguous settings with a data-driven approach to decision-making.
Skills
- HubSpot
- Attribution modeling
- SEO/SEM
- Marketing automation
- Measurement
- Analytics
- CRM
- Funnel metrics
- Storytelling
- Executive presence
- Demand generation
- Brand strategy
- Product marketing
- Content marketing
- Event marketing
- Growth marketing
Location
- Global
Work Type
- Full-time
Experience Level
- 10+ years
Benefits
- Competitive salary and benefits package
- Equity in a rapidly growing company
About the Company
- OpenFX is on a mission to move money as freely as data, unrestricted by time zones, banking hours, or legacy systems.
- We are building the infrastructure that will power the next generation of cross-border payment systems for institutions.
- The team's execution has been exceptional, and we're scaling at a remarkable pace.
- Our stellar early team comes with experience in companies like J.P . Morgan, Goldman Sachs, FalconX, Paypal, Affirm, Polygon, Kraken, Nium & others.
- We’re backed by Accel, Lightspeed, NfX, and other top-tier investors.
Equal Opportunity
- We are committed to building a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.