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About the Role
Own FDB’s brand voice and public narrative, including editorial planning, social presence, media relations, customer stories, and website editorial. Lead cross-functional content programs to ensure consistency, credibility, and clinical accuracy across all channels. This is a hands-on opportunity for an experienced brand and communications professional within a growing healthcare technology marketing team.
Responsibilities
- Own brand voice, editorial planning, crisis communication and FDB’s public narrative across social presence, media relations, customer stories, blogging and the website editorial layer.
- Approve routine external content and media engagement within approved talking points; escalate new positioning, sensitive claims, and external risk to the Vice President of Marketing.
- Manage day-to-day vendor and agency relationships; recommend vendor and messaging changes.
- Lead cross-functional content programs spanning Product Marketing, Sales, Legal, and Clinical stakeholders.
- Guide responsible use of AI-assisted content tools — building reusable brand controls, prompt libraries, templates, and factual-error review workflows — to expand production capacity while keeping brand voice and clinical accuracy human-led.
Requirements
- Strong B2B content and media track record, with demonstrated ownership across multiple channels (web, social, media relations, customer stories).
- Vendor and cross-functional stakeholder management skills.
- Excellent writing, editing, and editorial judgment, including the ability to operate confidently with AI-assisted tools under human review.
- Ability to translate brand strategy into day-to-day editorial decisions and content standards.
- Collaborative style with strong cross-functional partnership across Product Marketing, Sales, Legal, and Clinical teams.
Skills
- Brand voice
- Editorial planning
- Crisis communication
- Public narrative
- Social presence
- Media relations
- Customer stories
- Website editorial
- Content programs
- Vendor management
- Agency management
- AI-assisted content tools
- B2B content
- B2B media
- Writing
- Editing
- Editorial judgment
- Brand strategy
- Cross-functional partnership
Location
- South San Francisco, CA
- Durham, NC
- Carmel, IN
Work Type
- Hybrid
Experience Level
- 5–7 years of communications experience
- Demonstrated ownership of cross-functional programs
- Experience managing vendor and agency relationships
Education Level
- Bachelor’s degree in communications, marketing, journalism, or a related field preferred; equivalent experience considered.
Salary/Compensations
- $116,000 to $147,000 (San Francisco, CA)
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Long term disability insurance
- Life insurance
- Matching 401k
- Flexible spending savings account
- Paid holidays
- Paid time off
- Employee assistance program
About the Company
- FDB is the leading provider of drug and medical device knowledge that helps healthcare professionals make precise decisions.
- Thousands of customers worldwide.
- Enables information system developer partners to deliver valuable, useful, and differentiated solutions.
- Over three decades of experience in transforming medical knowledge into actionable, targeted, and effective solutions that help improve patient safety, operational efficiency, and healthcare outcomes.
- Values: Integrity, Respect, Responsibility, Teamwork, and Creativity.
- Offices in South San Francisco and Indianapolis have been awarded Top Workplaces honors since 2016.
- Hearst is the parent company.
Equal Opportunity
- Equal opportunity employer – vets/disabled.
- Do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state, or local law.
- Commitment to EEO is the Law.
- Commitment to EEO is the Law Supplement.
- Commitment to Pay Transparency.
- Commitment to FDB EEO/AA Statement.