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About the Role

SMS is one of Moxxi’s fastest-growing owned media channels, reaching millions of consumers weekly. As our SMS Growth Specialist, you’ll own the consumer-facing side of the channel, focusing on web properties, user navigation, and monetization experiences to increase revenue per click.

Responsibilities

Own the post-click consumer journey, including landing pages, content layouts, offer placement, and monetization mix, with revenue per click as the core metric.
Run a continuous experimentation program for page layouts, offer sequencing, content angles, and design variants, measuring against conversion and yield.
Analyze daily funnel performance to identify user drop-off points and areas for revenue improvement, then implement solutions.
Collaborate with internal demand and yield teams to align on-page content with conversion performance.
Balance monetization with user trust to build engaging experiences and protect long-term channel health.
Launch new consumer web properties end-to-end, including brand identity, site structure, content, and signup/opt-in flows, using no-code and AI-assisted builders.
Maintain quality and consistency across a portfolio of consumer brands, ensuring a polished, service-oriented experience.
Ship new properties and page variants rapidly, with each launch serving as a new optimization surface.
Build properties within regulatory and platform guardrails, ensuring compliance with industry standards for consumer messaging.

Requirements

3-5+ years in performance marketing, affiliate, or an SMS/lifecycle-adjacent space with a proven track record of owning and improving conversion or revenue metrics.
Command of the conversion optimization toolkit, including landing page testing, offer sequencing, layout and placement strategy, and audience segmentation.
Strong analytical skills with the ability to pull data, identify patterns, and prioritize experiments based on expected impact.
Hands-on experience building and shipping web experiences using no-code/AI-assisted tools.
Comfort operating within compliance frameworks for consumer marketing or the ability to master them quickly.
Demonstrated start-up scrappiness, with a proactive, resourceful, and action-oriented approach.

Skills

Performance Marketing
Affiliate Marketing
SMS Marketing
Lifecycle Marketing
Conversion Optimization
Landing Page Optimization
A/B Testing
Data Analysis
No-Code Tools
AI-Assisted Tools
Web Development
Compliance
Regulatory Standards

Location

Work Type

Full-time

Experience Level

Mid-level

Salary/Compensations

$70,000—$100,000 USD

About the Company

Moxxi is redefining performance marketing with cutting-edge technology and a focus on results.
A profitable, bootstrapped start-up led by industry veterans in performance marketing, ad tech, and digital publishing.
Building the premier platform to incubate, scale, and optimize digitally born businesses.
The entrepreneurial team brings proven experience from global corporations and fast-growing startups.
Passionate about delivering scalable, profitable outcomes through advanced profiling, targeting, and optimization.
A growing start-up in NYC offering opportunities to accelerate careers, expand skill sets, and shape the future of performance marketing.