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About the Role

Publicis Media is the second-largest media agency network globally and part of the French communication group Publicis Groupe. As a global holding company, Publicis Media operates through its global agency brands Zenith, Starcom, and Spark, managing and continuously developing client business in strategic communication consulting in over 100 countries. Additionally, central specialist teams at Publicis Media support the agencies' clients in areas such as Data and Technology, Analytics and Insights, Research, Content, Performance, Buying, and Business Development.

Responsibilities

Strategic campaign management: Independent planning, execution, and optimization of complex programmatic campaigns (Display, Video, CTV, DOOH, Audio) with a focus on performance and branding.
Budget responsibility: Control and management of large advertising budgets and ensuring adherence to defined KPIs.
Optimization and performance analysis: Continuous optimization of campaigns based on data-driven insights, creation of in-depth performance reports, and development of strategic recommendations.
Technology implementation: Responsibility for implementing advanced tracking and AdTech solutions to measure campaign success and increase efficiency.
Market and trend analysis: Proactive analysis of new trends and technologies in programmatic advertising and media to promote innovative campaign approaches.

Requirements

Several years of professional experience in media activation with a focus on programmatic advertising.
Experience with DSPs: Profound knowledge and practical experience in using DSPs (Demand-Side Platforms) such as DV360, The Trade Desk, Amazon DSP, and other AdTech solutions.
Excellent analytical skills: Strong ability to interpret KPIs and derive data-driven optimization strategies.
Technical understanding: Expertise in implementing and using tracking systems and experience with advanced AdTech tools.
Language skills: Good command of English, both written and spoken, as you will be working in an international environment.
Actively use AI-powered tools in your daily work and identify potential to make processes more efficient, smarter, and innovative.

Skills

Programmatic Advertising
DSP (Demand-Side Platforms)
DV360
The Trade Desk
Amazon DSP
AdTech solutions
Data-driven insights
Tracking systems
AI-powered tools

Location

selected locations worldwide

Work Type

Hybrid work model
Flexible working hours

Experience Level

Several years of professional experience

Benefits

Continuous professional development via our digital learning platform
Individual career paths with clear development and advancement prospects
Access to national and international talent and development programs
Regular feedback and transparent performance development
Personal support through our mentoring program
Access to modern AI tools for more efficient, data-driven, and innovative work
Practical training and learning opportunities in artificial intelligence and digital innovations
The opportunity to actively shape new technologies and integrate them into daily work
Work flexibly from selected locations worldwide
Up to six weeks per year to work abroad
Hybrid work model
Flexible working hours for more freedom in everyday life
Childcare support through 'Notfallmamas'
Subsidy for the Deutschlandticket
Fair compensation for overtime
30 vacation days plus additional special leave days
Diverse sports and health offerings, including cooperation with Urban Sports Club
Support for mental health through our Mental Health Program
Security and support in challenging life situations through our Working with Cancer Policy
Active commitment to Diversity, Equity & Inclusion
Joint responsibility in our Sustainability Squad
Opportunities to get involved in social projects and create social added value
Welcome Week for a successful start
Personal support through our buddy program
Structured onboarding for a successful start at Publicis Media

About the Company

Publicis Media is the second-largest media agency network globally and part of the French communication group Publicis Groupe.
As a global holding company, Publicis Media operates through its global agency brands Zenith, Starcom, and Spark, managing and continuously developing client business in strategic communication consulting in over 100 countries.
Additionally, central specialist teams at Publicis Media support the agencies' clients in areas such as Data and Technology, Analytics and Insights, Research, Content, Performance, Buying, and Business Development.

Equal Opportunity

We value diversity and are excited to learn how your previous experience could enrich our team.