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About the Role
Optimizely is seeking an experienced Marketing Analytics Lead to join our Data Services function. This role will be critical in optimizing decision-making abilities across the Marketing domain by leading domain analysis creation, providing insights and proposals for change, designing solutions, and working cross-functionally to implement processes.
Responsibilities
- Leverage large-scale marketing performance data using advanced analytics and data science techniques to identify actionable insights.
- Drive digital, web, demand, and pipeline analytics.
- Build and refine predictive and diagnostic models to support forecasting, targeting, and optimization strategies.
- Partner with Sales, Customer Success, and Product teams to implement data-informed actions and measure impact.
- Ensure data integrity, relevance, and timeliness by collaborating with data engineering and analytics teams to define and evolve measurement frameworks and KPIs.
- Develop clear, compelling, and audience-appropriate narratives that explain marketing performance trends.
- Translate technical data findings into business-relevant insights for executive, marketing, and cross-functional stakeholders.
- Use visual storytelling techniques, including dashboards and data visualizations, to enhance understanding and engagement.
- Frame insights in the context of strategic goals, highlighting opportunities, risks, and recommendations.
- Partner with the SVP of Demand Generation and global Marketing/SDR leaders to ensure focus on the right metrics and improved KPIs.
- Spearhead quarterly initiatives to enhance Marketing team efficiency, scalability, and performance, including pipeline and channel analysis and supporting SDR Book of Business design.
- Act as a strategic partner to Marketing, Sales, Product, Finance, and IT teams to align initiatives and streamline customer experiences.
Requirements
- 5+ Years of professional experience
- 3+ Years of experience in Marketing Ops/RevOps at a SaaS company
- Demonstrated familiarity with intent data (6sense), sales engagement platforms (Outreach, Salesloft, Gong), and conversational analytics
- Proficiency in SQL and at least one statistical programming language (Python, R, etc.)
- Experience with marketing platforms (Google Analytics, Salesforce, Marketo, etc.)
- Strong background in bringing data to life for decision makers
- Skilled in interfacing with teams, enabling data literacy, and upskilling team members
- Ability to work in a fast-paced and ever-changing environment
- Mindset of continuous improvement, self, systems, and processes
- Ability to identify work that supports company objectives and maintain focus on business outcomes
- Honesty when things go wrong and a plan to prevent recurrence
- Problem-solving mindset
- Ability to create experiments to find solutions or answer questions, or conduct research
- Transparent communication regarding work status and documentation of current state
- Maintain intellectual and emotional curiosity
- Self-managed work/personal life balance
- Diplomacy, negotiation, and development of complex relationships
- Ability to teach yourself new skills and systems
Skills
- Advanced analytics
- Data science techniques
- Predictive modeling
- Segmentation
- Regression analysis
- Digital analytics
- Web analytics
- Demand analytics
- Pipeline analytics
- Forecasting
- Targeting
- Optimization strategies
- Data integrity
- Measurement frameworks
- KPI definition
- Data storytelling
- Data visualization
- Dashboard creation
- SQL
- Python
- R
Experience Level
- 5+ Years of professional experience
- 3+ Years of experience of Marketing Ops/ RevOps at a SaaS company experience
About the Company
- Optimizely is a MarTech company providing AI-powered content creation, world-class CMS, and an experimentation platform.
- 10,000+ brands including H&M, PayPal, and Zoom use Optimizely.
- Recognized as leaders in MarTech by Gartner, Forrester, and IDC.
- Has 1,600+ employees across 12 global offices.
- Values curiosity, collaboration, and genuine care for the work created together.
- Aims to shape the future of marketing technology.
Equal Opportunity
- Optimizely is committed to a diverse and inclusive workplace.
- Optimizely is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.