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About the Role

As Divisional Marketing Manager in the Lending Division, you will shape and execute the global go-to-market strategy. This hands-on role combines strategic leadership with operational execution to empower Divisional Sales and deliver full-funnel marketing programs that generate demand and support divisional revenue goals. You will collaborate with a centralized global marketing team to build impactful campaigns that reinforce brand, amplify messages, and drive pipeline growth.

Responsibilities

Develop and manage comprehensive go-to-market (GtM) plans for key portfolio products, including launch planning, messaging, competitive positioning, and alignment across Marketing, Product, and Sales.
Create clear solution positioning and high-quality assets such as playbooks, presentations, webpages, brochures, videos, and one-pagers to support awareness, consideration, and sales engagement.
Enable Sales with relevant insights and tools, running enablement sessions, ensuring teams understand new initiatives, and refining collateral based on feedback and usage data.
Build and run full-funnel marketing campaigns in German and English across webinars, sponsored content, paid social, email, search, PR, and ABM approaches in partnership with agencies.
Plan and manage participation in events, conferences, and roundtables, collaborating with the central Events team to deliver strong stories through demos, content, collateral, and customer contributions.

Requirements

3+ years of B2B marketing or sales experience within financial technology, financial services, or software/SaaS industries, ideally for Lending solutions.
Proven ability to market to senior banking decision-makers, with a strong track record in sales enablement and translating complex product capabilities into clear value.
Strong execution skills with a structured, systematic approach to project management, able to manage multiple initiatives in a fast-paced environment.
Collaborative mindset, excellent communication skills, and enthusiasm for partnering closely with Go-to-Market teams while bringing creativity and initiative to your work.
Fluency in English to confidently create, review, and refine customer-facing content and campaigns.
German skills are a plus, but not required.
Must be based in or around London.

Skills

Go-to-market (GtM) strategy
Full-funnel marketing programs
Campaign development
Sales enablement
Project management
B2B marketing
Financial technology marketing
Financial services marketing
Software/SaaS marketing
Lending solutions marketing
Marketing to senior banking decision-makers
Content creation
Webinar management
Sponsored content
Paid social media
Email marketing
Search engine marketing
Public relations
Account-based marketing (ABM)
Event planning
Conference participation
Roundtable management
English fluency
German language skills (plus)

Location

London

Work Type

Full-time

Experience Level

3+ years

Benefits

Flexible work environment
Competitive compensation packages
Progression opportunities based on merit

About the Company

SAP Fioneer's Marketing team is dynamic and international, blending passion and diverse expertise from corporate, agency, and startup sectors.
The company celebrates an entrepreneurial spirit and independent initiative.
This is a unique opportunity to shape and influence the marketing organization and its significant impact on the business.
SAP Fioneer offers a high degree of creative freedom to implement innovative marketing strategies.
You will play a pivotal role in building a Marketing organization powered by AI.
Collaborate with industry leaders on an ambitious project to shape the financial sector.
Experience the agility, enthusiasm, and dynamism of a start-up combined with the expertise, market presence, and customer network of an established organization.
The company encourages creativity, thinking outside the box, bringing new ideas, and challenging the status quo.
Become part of a diverse and global team that is constantly growing and reinventing.
Chart your own career path.