Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this Content Marketing Manager:in (w/m/d) mit Fokus auf CRM role.
Rezi rewrites your resume against Zasta Karriere's job description. Free.
Tailor your resume to this Content Marketing Manager:in (w/m/d) mit Fokus auf CRM role.
Rezi rewrites your resume against Zasta Karriere's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Content Marketing Manager:in (w/m/d) mit Fokus auf CRM posting at Zasta Karriere — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Content Marketing Manager:in (w/m/d) mit Fokus auf CRM posting at Zasta Karriere — free, in seconds.
About the Role
As a Content Marketing Manager at Zasta, you will be the creative voice behind our CRM communication. You will develop content that reaches our customers at the right time through the right channels, aiming for messages that are effective, activating, and foster long-term loyalty.
Responsibilities
- Develop content for CRM measures, including transactional messages, marketing emails, push notifications, and SMS.
- Integrate layout, structure, and design into compelling messages.
- Utilize A/B testing to optimize content, layouts, and messaging for conversion.
- Develop cross-channel content strategies to enhance reach, engagement, and brand loyalty.
- Adapt tone, style, and format for different target audiences.
- Contribute to projects beyond CRM, such as blog posts, landing pages, and app store listings.
- Collaborate with CRM, Design, and Marketing teams to ensure strategic and targeted communication.
Requirements
- Minimum of 5 years of experience in Content Marketing or Copywriting, preferably with a CRM focus.
- Understanding of how users read, scan, and click on emails and messages.
- Ability to write error-free, precise, and audience-oriented content.
- Skill in making complex information understandable and engaging.
- Experience with modern tools like AI and automation for content creation.
- Ability to work independently, contribute ideas, and build initiatives.
- German language proficiency at C1 level or higher.
Skills
- Content Marketing
- Copywriting
- CRM Communication
- Texting
- Design Sensibility
- Cross-channel Communication
- Email Marketing
- Push Notifications
- SMS Marketing
- Layout Design
- A/B Testing
- Content Strategy
- Performance Marketing
- Audience Analysis
- Brand Loyalty
- Storytelling
- AI Tools
- Automation Tools
Location
- Rostock
- Berlin
Work Type
- Hybrid
- Remote (up to 4 weeks within Europe)
Experience Level
- Minimum 5 years
Benefits
- 30 days of vacation per year
- Opportunity to work from anywhere within Europe for up to 4 weeks
- Regular team events
About the Company
- Zasta is a profitable, sustainably growing company.
- Zasta was founded in 2017 and is the leading tax app in German app stores.
- Our software allows any taxpayer to file a professional tax return with minimal effort.
- Our platform collaborates with real tax advisors to ensure optimal results for users.
- Over 2 million users trust our app.
- Our mission is to transform a tedious financial task into a positive financial outcome.