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About the Role

As an International Marketing Manager, you will play a key role in growing our brands NUK, Tigex, Baby Jogger, Aprica, Graco and Billy Boy across EMEA and APAC. You will turn global strategies into clear regional plans that connect with consumers, strengthen our presence in the market and drive growth. Working closely with local marketing teams, you will help shape how our brands show up in each market, ensuring plans are clear, relevant and delivered effectively. This is an independent, hands-on role where you will take ownership of delivering innovation and brand plans across the regions. You will work closely with global and local teams, acting as the main point of contact to make sure plans are clear and delivered effectively. Success in this role comes from understanding consumers, making confident decisions and taking a proactive, self-driven approach to getting things done. We will help you achieve your goals and develop by providing regular feedback and access to training courses.

Responsibilities

Lead the regional translation and execution of brand and portfolio strategies, setting clear priorities, choices and trade-offs, delivered on time and in full.
Define distribution strategies, including merchandising and channel assortment, and translate strategic priorities into clear execution roadmaps, proactively challenging risks and misalignment.
Build strong knowledge of categories, target consumers and competitors to guide decision-making using internal and external insights.
Analyse market and execution performance, using data to set priorities, improve effectiveness and drive timely corrective actions.
Own the regional deployment of innovation and influence pipeline priorities to support effective execution and growth.
Lead portfolio lifecycle management, ensuring markets are launch-ready and equipped with the right materials, timing and execution standards.
Ensure consistent, high-quality brand communication across all Baby brands in the region.
Support local teams in adapting communications to market needs while protecting brand equity, and act as a quality gate for messaging and execution.
Use shopper insights and market data to shape pricing strategies, guardrails and product configurations to maximise value.
Lead pricing audits and support accurate in-market execution, identifying risks and key promotional opportunities with local teams.
Act as the primary regional contact for local marketing teams, ensuring alignment and accountability for delivering regional strategy and innovation priorities.
Establish effective ways of working, supporting prioritisation, capability development and continuous improvement in execution quality.

Requirements

Degree in Marketing, Business or a related field, with experience in international or multi-market marketing roles in consumer goods or lifestyle brands.
Strong commercial understanding, including building business cases and working with P&L, alongside experience in pricing and product range management.
Experience in product development and launches, including adapting global campaigns for local markets while maintaining brand consistency.
Proven track record of delivering results and driving growth in a fast-paced environment, with a good understanding of compliance requirements.
Fluent in English and German, both written and spoken.
Strong analytical skills, using data and insights to understand performance and identify growth opportunities.
Able to work across multiple markets, influencing stakeholders and setting clear priorities in a complex environment.
Additional European language skills are a plus.

Skills

International Marketing
Brand Strategy
Consumer Insights
Market Analysis
Product Development
Brand Communication
Pricing Strategy
Stakeholder Management
Data Analysis
Project Management

Location

Zeven, Germany
Hamburg, Germany
London, United Kingdom

Work Type

Permanent
Hybrid

Experience Level

International marketing experience
Multi-market marketing experience
Consumer goods or lifestyle brand experience
Commercial understanding
P&L management experience
Pricing experience
Product range management experience
Product development experience
Launch experience
Fast-paced environment experience
Compliance experience

Education Level

Degree in Marketing, Business or a related field

Benefits

Flexible hybrid working system (on average 3 days in the office and 2 days at home p.w.)
Unlimited access to LinkedIn Learning – 17,000+ courses for your professional and personal development
Bravo – our global recognition programme where teammates can recognise each other and exceptional work is rewarded
Discounts on some of our products from brands Parker, DYMO, Sharpie, Contigo, and others
Employee Referral Program – an opportunity to get a bonus
Global Employee Assistance Program – confidential support for you and your family, complementing our commitment to your well-being at work and beyond
Corporate Citizenship Philosophies – environmentally sustainable and socially sensitive business practices
Give@Newell – paid time-off for charity activities dedicated for local communities right where you live/work
Access to Employee Resource Groups that foster an inclusive culture

About the Company

Newell Brands has a strong footprint in the EMEA region, with several thousand employees spread over many corporate offices and manufacturing facilities. You might recognise some of our iconic brands, like Parker, Sistema, Spontex, Crockpot, NUK, Coleman, and Yankee Candle, to name a few.