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About the Role
The Experienced Advisor Recruiting (EAR) & Ameriprise Financial Institutions Group (AFIG) Marketing Manager will lead and oversee integrated marketing programs across EAR and AFIG Marketing, specifically Business-to-Business advisor recruiting marketing and Business-to-Consumer investor marketing. This role involves addressing audiences, business objectives, messaging, and success measures, and collaborating on marketing strategies, tactics, and content development to drive outcomes.
Responsibilities
- Collaborate on B2B marketing strategies that support EAR recruiting across channels (AFG, AAG and AFIG), including audience segmentation and tiering approach.
- Develop and execute integrated marketing tactics that deliver key messages throughout the recruiting journey, including email marketing, website, Marketing Cloud, paid and organic social media, events and sponsorships.
- Support execution of EAR marketing tactics and associated content development, ensuring messaging frameworks are activated and appropriately represented in content and creative.
- Oversee budget allocation for EAR marketing.
- Create advisor stories and leader scripts, bringing them to life in videos and other tactics.
- Reinforce key messages through various marketing efforts.
- Monitor and optimize marketing performance across the recruiting funnel, leveraging campaign analytics and candidate engagement data to improve conversion rates and marketing effectiveness.
- Support AFIG business development and recruiting efforts by connecting dots and bringing synergy across the team.
- Support the development, execution, and fulfillment of AFIG white-label marketing programs for investment programs.
- Create and maintain marketing content at both the program and financial institution levels for AFIG.
- Provide oversight of the Marketing Library and fulfillment of marketing requests, including custom requests.
- Work cross-functionally with Recruiting Leadership, AFIG Leadership, Brand, Content Marketing, Digital Marketing, PR, Corporate Communications, Field Communications, Operations, Legal and Compliance.
Requirements
- Bachelor’s degree or equivalent
- 5-7 years marketing experience
- Strong writing and communication skills
- Ability to work with cross-functional teams
- Ability to translate complex concepts into easy-to-understand language
- Ability to think strategically
- Ability to manage multiple projects simultaneously in a fast-paced environment
- Proficient in Microsoft Word, Excel, PowerPoint and Outlook
- B2B and B2C experience
- Creative agency experience
- Experience with sales enablement tools such as Seismic and Salesforce
- Applicants must have a valid work authorization that does not now, or in the future, require visa sponsorship for employment in the United States (e.g., H-1B, F-1 CPT, F-1 OPT, TN).
Skills
- Marketing
- B2B marketing
- B2C marketing
- Email marketing
- Website management
- Marketing Cloud
- Social media marketing (paid and organic)
- Event marketing
- Sponsorship management
- Content development
- Messaging frameworks
- Budget management
- Storytelling
- Video production
- Marketing analytics
- Candidate engagement data analysis
- Sales enablement tools
- Seismic
- Salesforce
- Microsoft Word
- Microsoft Excel
- Microsoft PowerPoint
- Microsoft Outlook
Location
- In-Office Collaboration (at least four (4) days per week)
Work Type
- Full-time
- Hybrid (one (1) day per week from home)
Experience Level
- Experienced
- 5-7 years marketing experience
Education Level
- Bachelor’s degree or equivalent
Salary/Compensations
- $81,700 - $112,300/ year
Benefits
- Vacation time
- Sick time
- 401(k)
- Health insurance
- Dental insurance
- Life insurance
- Competitive and comprehensive benefits program that supports all aspects of your health and well-being
About the Company
- Diversified financial services leader with more than $1.5 trillion in assets under management, administration and advisement as of year-end 2024.
- Team of 22,000 people across 19 countries.
- Serves more than 3.5 million individual, small business and institutional clients.
- Longstanding leader in financial planning and advice, a global asset manager and an insurer.
- Unwavering focus on clients and strong financial foundation connects Ameriprise Financial, Columbia Threadneedle Investments and RiverSource Insurance and Annuities.
- Fosters meaningful careers, invests in the future, and makes a difference for clients, institutions and communities around the world.
Equal Opportunity
- Ameriprise Financial is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, ancestry, age, physical or mental disability, medical condition, pregnancy, military status, veteran status, genetic information, citizenship, disability status, marital status, family status or any other basis prohibited by law.
- We are committed to fostering an inclusive and accessible recruitment process for individuals with disabilities. If you require a reasonable accommodation to participate in the application or interview process, speak to your recruiter to discuss how we can support you.