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About the Role
This role involves conducting market analysis based on information about the market, diseases, patients, and healthcare professionals, and providing proposals to the Brand team and BU senior leaders for brand strategy creation. Key outputs include proposals for brand strategy creation based on market analysis and sales forecasts for each product.
Responsibilities
- Propose and lead projects for brand strategy creation based on market research and secondary analysis results.
- Clarify customer insights through analysis of market research results and secondary data.
- Monitor brand performance using various data, identify issues, and analyze causes.
- Plan, propose, and execute market research to drive problem-solving actions by engaging internal stakeholders.
- Drive and support projects to find solutions for identified issues by engaging internal stakeholders.
- Create sales forecasts for each product.
- Identify the optimal model for product forecasting and build a highly accurate model.
- Clarify key assumptions for forecasting and create key assumptions (impact) based on various data analysis results.
- Incorporate the impact of potential future events to create more accurate forecasts.
- Propose and gain agreement on created forecasts from internal stakeholders.
- Provide KPIs linked to sales targets.
- Lead the identification of issues based on forecast vs. actual deviation analysis and provide proposals/support for solutions to internal stakeholders.
Requirements
- Minimum of 3 years of experience in market research and sales forecasting within the Japanese ethical pharmaceutical market as a professional.
- Experience in market research, sales forecasting, marketing, or sales-related analysis within the Japanese ethical pharmaceutical market is a plus.
Skills
- Ability to introduce/drive innovation (ability to lead the introduction of new concepts as a project).
- Develop team members and instill a sense of direction in the team.
- Ability to execute projects independently without direct supervision.
- Objective judgment based on diverse information.
- Communication and collaboration skills: Ability to actively communicate and cooperate with various internal and external stakeholders with different backgrounds, not just the brand team.
- Project management skills.
- Internal client management skills (ability to manage internal clients and handle senior management).
- Ability to lead projects by engaging cross-functional stakeholders.
- Logical thinking ability.
- Ability to propose and create brand strategies.
- Ability to derive business insights based on facts.
Location
- Tokyo
- Osaka
Work Type
- Full-time
Experience Level
- Manager
About the Company
- AstraZeneca embraces diversity and equality of opportunity.
- We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.
- We believe that the more inclusive we are, the better our work will be.
- We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.
- We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.
Equal Opportunity
- AstraZeneca embraces diversity and equality of opportunity.
- We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.
- We believe that the more inclusive we are, the better our work will be.
- We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.
- We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.