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About the Role
Brightflag is seeking a Marketing Manager to execute email and paid media campaigns. This hands-on role involves building campaigns, partnering with cross-functional teams, and reporting on performance against lead quality and pipeline contribution goals. The position is hybrid, requiring 2-3 days per week in the NYC office.
Responsibilities
- Manage the execution of email marketing programs end-to-end in HubSpot, including building, optimizing copy, QA, sending, and reporting.
- Build segmentation lists and personalization tactics to improve conversion and performance.
- Run experiments on email campaigns, document learnings, and share findings with the marketing team.
- Maintain strong email list hygiene and deliverability practices.
- Manage paid execution across Google Ads, Reddit Ads, LinkedIn Ads, G2, and emerging channels to drive pipeline.
- Define targeting and retargeting audiences, build campaign assets, and optimize based on performance.
- Set up conversion tracking, bid strategy, and attribution reporting.
Requirements
- 4+ years of hands-on experience in paid acquisition and growth marketing, ideally in B2B SaaS or performance marketing agency experience.
- Strong instincts for what makes owned and paid programs convert.
- Deep knowledge of Google Ads and LinkedIn Ads (Reddit, G2, and ChatGPT ads a plus).
- Strong HubSpot experience, including building and sending campaigns independently with segmentation, smart content, forms, sequences, and reporting.
- Real, sustained experience building and iterating on both email and paid campaigns.
- Experience using AI to accelerate creative development, uncover insights, and optimize at scale.
- Understanding of enterprise sales with long, multi-stakeholder buying cycles.
- Excellent cross-functional collaboration skills, comfortable working with RevOps, Product Marketing, Content, and Demand Gen.
- Strong project management skills, able to run multiple concurrent campaigns.
- Critical thinker who interrogates the work rather than just executing playbooks.
- Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.
- Candidates must participate in interviews without the assistance of AI tools or external prompts.
Skills
- Email marketing
- Paid media
- HubSpot
- Google Ads
- Reddit Ads
- LinkedIn Ads
- G2
- ChatGPT ads
- AI for creative development
- Project management
- Cross-functional collaboration
Location
- NYC (Financial District), US
Work Type
- Hybrid
- Full-time
Experience Level
- 4+ years
Salary/Compensations
- $85,600.00 - $149,400.00 USD
Benefits
- 15 days PTO
- 401(k) plan with company match
- Comprehensive health insurance
- Life insurance
- Long term illness/income protection
- Wellbeing program & stipend
- Medical, Dental, & Vision Plans
- FSA/HSA
- Commuter Benefits
- Tuition Assistance Plan
- Vacation and Sick Time
- Paid Parental Leave
About the Company
- Brightflag is the AI-powered, enterprise legal management platform that helps corporate legal departments operate with greater clarity, efficiency, and control.
- Powered by patented AI developed with extensive legal and engineering expertise.
- Brightflag enables in-house legal teams to streamline operations, manage matters and spend, and collaborate more effectively with outside counsel.
- Trusted by leading global organizations and part of the Legal & Regulatory division of Wolters Kluwer.
Equal Opportunity
- We are a diverse and inclusive bunch of people. We welcome diverse perspectives and people who make every day count and strive for constant improvement.
- We do not discriminate based on gender, ethnicity, sexual orientation, religion, civil or family status, age, disability, or race.