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About the Role
As Brand Manager, you'll report to the Marketing Manager and take ownership of your portfolio's performance, activation, and growth agenda. This is an exceptional opportunity for a marketer who thrives on ownership and wants to make a tangible impact and have regional exposure. You will lead your brands end-to-end, translating strategy into execution, delivering growth, and creating meaningful connections with consumers across Australia and New Zealand.
Responsibilities
- Leading end-to-end brand management across Centrum and Benefiber, bringing global and regional strategies to life locally
- Driving in-market performance against key commercial and brand metrics including sales, penetration, market share and brand health
- Developing and executing integrated marketing campaigns across digital, social, shopper and retail channels
- Identifying opportunities to accelerate growth through consumer, customer and shopper insights
- Partnering closely with Sales, Category, Finance, Consumer Insights and Global teams to deliver impactful initiatives
- Monitoring performance and applying insights, analytics and market intelligence to optimise plans and investment
Requirements
- 3-5 years' experience in FMCG, Consumer Healthcare or a related consumer marketing environment
- Proven experience managing brand plans and delivering successful campaigns from concept through execution
- Strong commercial acumen, including budget management, forecasting and performance analysis
- Experience working cross-functionally within a matrix environment, influencing and collaborating across multiple stakeholders
- Strong digital and social marketing capability, including integrated campaign planning, optimisation and measurement
- A curious, insight-led mindset with a passion for understanding consumers and identifying growth opportunities
- Excellent project management skills and the ability to manage multiple priorities with pace and agility
- Must have Australian work rights to apply
Skills
- Commercial thinking
- Consumer led brand building
- Digital marketing
- Social marketing
- Integrated campaign planning
- Campaign optimisation
- Campaign measurement
- Project management
Location
- Australia
- New Zealand
Work Type
- Hybrid working
- 12-month parental leave contract
Experience Level
- 3-5 years
Benefits
- Leading global brands
- An additional 5 wellness/ leave days per year
- Reward & Recognition
- Parking provided
- Yearly bonus
- Health & Wellbeing programs
About the Company
- Haleon is a purpose-driven, world-class consumer company putting everyday health in the hands of millions.
- Our trusted portfolio of brands includes Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum®.
- We have a unique blend of deep human understanding and trusted science.
- We are a new global leader in consumer health, shaped by all who join us.
- We are improving the everyday health of billions of people by growing and innovating our global portfolio of leading category brands.
- We are succeeding in a company that we are in control of, in an environment in which we are co-creating.
Equal Opportunity
- Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day.
- It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people.
- It’s important to us that Haleon is a place where all our employees feel they truly belong.
- During the application process, we may ask you to share some personal information, which is entirely voluntary.
- This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.
- The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.
- If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting.
- We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.